Alcohol Ad Sharing Up In Q1, But Market Leaders Still Lag Behind In Social Video, Says New Report
Top Four Alcohol Ads Account for 97% of Shares; Wine & Spirit Brands Have Untapped Potential in Social Video, According To New Study By Video Tech Company Unruly. NEW YORK, LONDON – May 23, 2013 – Market leaders in the alcohol sector are being left behind in social video marketing because they are not optimizing their content for the social web, according to new research released today by video technology company Unruly.
Unruly Acquires Social Ad Platform Furthering International Expansion And Solidifying Position As Global #1 For Social Video Marketing
Enlarged media footprint and combined customer base confirms Unruly’s position as Number One for Social Video Marketing. Company poised to pounce on $10 billion social video advertising opportunity. London and New York, 13 May 2013 – Video technology company Unruly today announces it has acquired Shareifyoulike, the leading German platform for social video advertising. The acquisition combines Shareifyoulike’s portfolio of high quality media partners with Unruly’s global media footprint and proprietary technology, used by two-thirds of the Interbrand 100 and their agencies. Unruly’s international expansion has been rapid in order to meet growing demand from brands; the company now includes 11 offices worldwide, including five in the US. With online video advertising the fastest growing category of ad spend in 2012 and predictions that global online video advertising
Unruly Unveils Top Vine Metrics And 100 Most Tweeted Vines To Celebrate App’s 100-Day Birthday
Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s new Vine app, the study also found that branded Vines are four times more likely to be shared than branded online videos and that, generally, more Vine tweets occur during the weekend than all of the weekdays combined.
Unruly Unveils Top Vine Metrics And 100 Most Tweeted Vines To Celebrate App’s 100-Day Birthday
Branded Vines 4x More Likely To Be Shared Than Branded Videos And 5 Vine Tweets Sent Every Second, Says New Research Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday.
Super Bowl Online Video Ad Shares Down By Almost A Third Y-O-Y
But overall shares up by more than a fifth over last 12 months, says new insight report from marketing technology platform Unruly. NEW YORK, LONDON — April 24, 2014 — A disappointing performance by ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter. This is despite overall sharing rising by a fifth (22%) over the last 12 months. That’s according to a new report published today by marketing technology company Unruly, which showed that FMCG/CPG and Charities/ Non-Profits were the only verticals to increase their share of voice in the first quarter of 2014. Meanwhile, shares of video ads from Tech and Autos brands decreased by 55.9% and 45.8% respectively.
Unruly Launches Analytics Dashboard; Enables Brands And Agencies To Outsmart The Competition With Real-Time Intelligence
World’s Largest Video Sharing Database Now Provides Historical and Real-Time Analytics. Video technology company Unruly today launches a real-time analytics dashboard which allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors. Released in open beta today, Unruly Analytics™ is based on the company’s proprietary technology, which has tracked seven years’ worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere. The cloud-based dashboard has been beta-tested by some of the world’s biggest advertisers and measures content from 1,300 brands across all verticals. “Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds,” said Irène Labus, Analytics Director, Havas, who has been beta-testing the product.
Lackluster Performance at the Super Bowl from Autos Sector Allows Entertainment and CPG Brands to Steal the Show in First Quarter of 2013
Unruly Announces Social Video Report: Q1 2013 . Video technology company Unruly today announces its social video report for Q1 of 2013, which provides a look at the top trends in video advertising. This quarter has brought some unexpected surprises due to a stellar performance by CPG brand ad campaigns at the Super Bowl. Unruly’s findings show that CPG ad campaigns attracted almost as many online video shares as movie, TV and videogame trailers during the first quarter of 2013.
Unruly Ranked 14th Fastest Growing Technology Company on the Deloitte Technology Fast 500 EMEA 2012
Unruly ranked 14th fastest growing technology company on the Deloitte Technology Fast 500 EMEA 2012. London, 30 November 2012 – Unruly today announced that it ranked Number 14 on the Deloitte Technology Fast 500 EMEA 2012, a ranking of the 500 fastest growing technology companies in EMEA. Rankings are based on percentage revenue growth over five years and Unruly grew 6,695 percent during this period. Unruly’s CEO, Scott Button, credits the company’s innovation, R&D and agile technology practices with delivering Unruly’s 6,695% revenue growth over the past five years. He said, “Our cutting edge technology platform keeps us at the forefront of the rapidly changing social video advertising landscape.”
Social Video Platform Unruly Reports Rapid Growth In 2012
High-growth Company continues international expansion and investment in people. NEW YORK, SAN FRANCISCO AND LONDON—August 15, 2012—Unruly, the global market leader and industry thought leader for social video marketing, today announced its results for the year ended 31 March, 2012. The year to 31 March, 2012 saw a period of significant growth for the Group, both in its revenues and geographical reach. Revenue tripled from £6.0 million in fiscal year 2011 to £17.6 million in fiscal year 2012. “In 2012 we invested in expanding our geographical footprint and hiring senior people to fuel our growth,” said Unruly founder and Group CEO Scott Button. “These results consolidate our position as the clear global leader in social video advertising. These are exciting times for the industry, with global online ad spend
