Unruly Acquires Social Ad Platform Furthering International Expansion And Solidifying Position As Global #1 For Social Video Marketing
Enlarged media footprint and combined customer base confirms Unruly’s position as Number One for Social Video Marketing. Company poised to pounce on $10 billion social video advertising opportunity.
London and New York, 13 May 2013 – Video technology company Unruly today announces it has acquired Shareifyoulike, the leading German platform for social video advertising. The acquisition combines Shareifyoulike’s portfolio of high quality media partners with Unruly’s global media footprint and proprietary technology, used by two-thirds of the Interbrand 100 and their agencies. Unruly’s international expansion has been rapid in order to meet growing demand from brands; the company now includes 11 offices worldwide, including five in the US.
With online video advertising the fastest growing category of ad spend in 2012 and predictions that global online video advertising spend will rise to $10 billion by 2015, the acquisition confirms Unruly’s position as the global market leader for social video marketing and supports its mission to deliver the most awesome social video campaigns on the planet.
“Demand for social video has reached a tipping point now that content marketing has established itself as a must-have marketing medium for every CMO’s strategic priorities and budget,” said Scott Button, co-founder and CEO at Unruly. “This acquisition not only accelerates our international growth but marks the start of consolidation in the market as social video technology is sitting high on the merger and acquisition agenda of large technology companies.”
Unruly’s market-first, multi-award winning innovations, such as Unruly ShareRank™, Unruly Analytics™ and its interactive app-based Social Video Player, helps agencies and brands to create contagious content and get their videos watched, tracked and shared across paid, owned and earned media.
“Unruly is a strong cultural and strategic fit for Shareifyoulike and will help us to leverage the market position we have built in Germany since 2010. Between us, we have delivered over 2,800 campaigns, with a total viewing time of over 979 years, perfectly positioning us to support leading brands and their agencies. Unruly’s data, technology and 360 degree product suite will help fuel our growth in this market and allow us to compete on the international stage,” said Martin Dräeger, founder and CEO of Shareifyoulike, who will assume the role of Unruly Managing Director in Germany.
All staff members in Unruly’s Berlin office have been offered relocation packages and Olaf Kroll, the current Managing Director of Unruly Germany, will be actively supporting the transition. He has done a terrific job opening up the German market for Unruly and has quickly developed a very strong footprint in this important market.
Sitting at the intersect of social and video, Unruly’s international expansion has been rapid in order to meet growing demand from brands and it now has 11 offices worldwide, including five in the US.
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UNRULY, UNRULY SHARERANK, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
Video technology company, Unruly, is the leading global platform for social video marketing. Unruly works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We’re dedicated to finding elegant, data-driven solutions to the social marketing problems that challenge brand advertisers in today’s cluttered and confusing media landscape. Our proprietary technology turns target audiences into engaged viewers and engaged viewers into customers and advocates. Brands use our social analytics dashboard to benchmark their content, outsmart the competition and demonstrate superior ROI.
In a nutshell, brands use Unruly to join the dots on Facebook, YouTube and the social web. The Unruly Viral Video Chart has tracked 329 billion video streams since 2006. With an engaged audience of 978 million consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 2.8 billion video views across 2,500+ social video campaigns for over 400 brands including Coca-Cola, T-Mobile, Volkswagen, Microsoft, Warner Brothers and adidas. We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 11 offices and employs over 125 people globally. In 2012, Unruly secured a $25 million Series A investment – the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100 and #14 on the Deloitte Technology Fast 500 EMEA 2012. To find out more visit www.unrulymedia.com
Shareifyoulike – the name says it all. The online platform provides bloggers and content owners with engaging branded video content to place on their websites, blogs and social networks.
Shareifyoulike constantly expands its international network. The network consists of over 20,000 publishers, who share and post videos for advertisers and their media agencies in more than 26 countries. Shareifyoulike matches appropriate sites with relevant branded video content.
The result? Shareifyoulike has delivered more than 320 campaigns and reaches a seven-digit audience in appropriate, brand-safe environments.
Shareifyoulike takes advantage of the full potential of social media. Those who share, win. Engaging content gets shared more easily, often and faster. Social video delivers above average click through rates (3-18%) and engagement rates.
Shareifyoulike employs over 11 full-time employees. Martin Dräeger and Christoph Thielecke founded the platform in 2010 and are drivers and innovators in the social media world.
Shareifyoulike delivers absolute transparency to its clients. Customer always have access to their campaign performance in real-time. To find out more, please visit: www.shareifyoulike.com