Unruly Named In The Sunday Times Hiscox Tech Track 100
Unruly has been named among the fastest-growing companies in the UK. The marketing technology company was ranked 14th on The Sunday Times Hiscox Tech Track 100 – an annual league table of 100 private tech (TMT) companies in Britain with the fastest-growing sales over the latest three years. A list of this year’s companies was published in The Sunday Times at the weekend. To see the full list, click here. Unruly will now meet fellow TechTrack 100 representatives at the awards dinner, which will be held at Vinopolis on Tuesday, 18 November. Unruly CEO and co-founder Scott Button said: “I’m really proud to see Unruly appear among the growing hub of tech firms driving substantial growth in the UK. “Unruly sits at the intersection of the fastest growing trends of online advertising
Unruly Partners With Nielsen To Offer Nielsen Online Campaign Ratings™ For Social Video
Marketing tech company offers brands and agencies 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated NEW YORK, NY – August 7, 2014 – Marketing technology company Unruly today announces it is has partnered with Nielsen to offer a 100% audience guarantee against Nielsen Online Campaign Ratings™ to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post-campaign analysis. It will be available for US advertisers on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.
Activia’s Shakira Video Overtakes VW to Become Most Shared Ad of All Time
Brazilian-Themed ‘Trackvert’ Takes Number 1 Spot From Super Bowl Commercial With 5,375,756 Shares An ad for Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time, according to data released today by marketing technology company Unruly. The three-and-a-half minute music video – called ‘La La La (Brazil 2014)’ and released in partnership with the World Food Programme – has overtaken Volkswagen’s Super Bowl commercial ‘The Force’, which has held the number one position since February 2011. Released on May 22, ‘La La La (Brazil 2014)’ has attracted 5,375,756 shares across Facebook, Twitter and the blogosphere. Volkswagen’s ‘The Force’ (5,372,945 shares) had previously held the top spot for more than three years, while ‘La La La (Brazil 2014)’ was able to leapfrog the number
Unruly Names Former AOL Executive Kenneth Suh Senior Vice President of Global Business Development
Digital media veteran joins Unruly to lead new product evolution and drive forward programmatic and native social video capabilities NEW YORK, NY – July 14, 2014 – Marketing technology company Unruly today announces Kenneth Suh has joined its executive team as Senior Vice President of Global Business Development. Suh, who is based in the company’s New York office, is responsible for developing global partnerships across programmatic advertising, native advertising and digital media to help drive business growth and innovation within the company’s product offerings. According to eMarketer, 85% of companies are currently using a programmatic approach to media buying, and that number is expected to grow to 91% in the next two years. Suh’s responsibilities will also include Unruly’s further expansion into native advertising, which will contribute more than 40% of
Unruly Rapidly Expands Senior Sales Team to Meet Growing Demands for Data-Driven Insights and Video Distribution Across the Open Web
Christine Ryder Joins Unruly As Regional Vice President Of Sales in Chicago Chicago, Ill. – July 14, 2014 – Marketing technology company Unruly today announces Christine Ryder has joined as Regional Vice President of Sales in Chicago. With more than two decades of commercial experience in the digital advertising industry, Ryder’s responsibilities include accelerating the company’s growth throughout the Midwest and serving increasing clients’ needs from Detroit to Dallas. Unruly sits at the intersection of three of the fastest growing trends on the internet and provides the most robust end-to-end solution for more than 65% of Ad Age Global 100 brands. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video
Unruly Launches Algorithmic Tool To Predict Shareability Of Video Ads In South-East Asia
Inspiration and exhilaration key to engaging audiences in South-East Asia, say global leaders in social video marketing. SINGAPORE, LONDON — Advertisers in South-East Asia for the first-time ever will be able to predict the virality of their video ads before they are launched, thanks to a new tool launched today by marketing technology company Unruly. The global leaders in social video marketing first launched Unruly ShareRank™ in January 2013 to help marketers in the U.S. and UK predict the ‘shareability’ of their video content. Versions aimed at Brazilian and German markets have since been released. Unruly has now trained the algorithm specifically for countries across South-East Asia, so it can predict consumers’ emotional responses to branded video content throughout the region. ASEAN advertisers using the predictive technology will
Can You Spot The Latest Addition To The Unruly Trophy Cabinet?
Unruly was awarded a special commendation at today’s Santander Breakthrough 50 award ceremony to celebrate the 50 fastest growing companies in the UK. Sarah Wood, co-founder and COO, and Scott Button, co-founder and CEO, joined 50 of the UK’s rising businesses to celebrate. They lifted the award on behalf of all the Unrulies who make Unruly what is is today by embracing change, sharing the love and delivering wow every single day!
Unruly Named Among Fastest-Growing Tech Companies In Europe For The Second Time
Unruly has been named among the top 50 fastest growing digital companies in Europe for the second time. CTO and co-founder Matt Cooke joined leading entrepreneurs and business leaders from across the European digital scene for the invitation-only event at the GP Bullhound Summit:PARIS last week.
Speed Of Social Video Sharing Almost Doubles In 12 Months
42% of video shares now happen in the first 3 days of launch; Unruly launches in-stream format to help advertisers cope with increase in pace. The percentage of shares a brand video attracts online in its first three days of launch has almost doubled in 12 months. That’s according to new research by marketing technology company Unruly into the lifecycle of a viral video. Unruly’s Social Diffusion Curve, which measures the speed of social diffusion for the top 4,000 videos across the social web, was first launched in April last year and found that a quarter of the average online branded video’s shares occur in the first three days of its launch. A year later, that percentage has almost doubled to 42%, making the first few days even
