Celebrating equality, diversity and inspiration
To celebrate International Women’s Day we asked some of our inspirational Unrulies from around the world to give us their thoughts on equality, diversity and inspirational role models… Olivia Goodman, Global SVP People Team “I have been incredibly lucky to have worked with so many inspiring women in my career – the majority of my managers have really talented women and they have always encouraged and believed in me, something which I will forever be grateful for!“ Sarah Young, Software Developer “The fight for gender equality isn’t just about the women of today, it’s about creating a more equitable future for the generations to come.“ Haifaa Daw, VP Business Development, APAC “A modern progressive world requires equality. It’s not just about the attributes you have, it’s about who
Inspiration in advertising: does it work?
As part of our Emotions UNcovered: Inspiration season we’ve dug into our emotional database of 2.2 million audience reactions to discover how Inspiration is used in advertising across the globe, and what effects it has on audiences. From Apple’s ‘1984’ SuperBowl spot to Nike’s latest ‘Dream Crazy’ campaign, Inspiration is a powerful emotion that brands and advertisers have leveraged in their marketing efforts for decades to create emotional connections with their brand and differentiate themselves from competitors. Our data shows that it’s the second most common emotion in advertising. Across all the ads we’ve tested globally, an average 7% of viewers felt intense Inspiration worldwide. It ranks just after happiness which is the most common emotion at 10%. Getting it right! When using Inspiration in advertising, brands need to
Hilary Goldsmith on inspiration, collaboration and building trust
This week as part of our Emotions Uncovered: Inspiration fortnight we sat down with one of Unruly’s most inspirational women, Hilary Goldsmith, to talk about brand safety, collaboration and what inspires her to do the work she does. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? I’m Hilary and I’ve been at Unruly for a little over 8 years. I head up our global Operations team. We are responsible for delivering Unruly video activity across all our buying channels, leading the way in brand safety, taking expert care of our clients and providing internal data insights. Q: Can you talk a bit about what inspired you to join Unruly? I was completing my Master’s degree
