Hilary Goldsmith on inspiration, collaboration and building trust

This week as part of our Emotions Uncovered: Inspiration fortnight we sat down with one of Unruly’s most inspirational women, Hilary Goldsmith, to talk about brand safety, collaboration and what inspires her to do the work she does.

Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly?

I’m Hilary and I’ve been at Unruly for a little over 8 years. I head up our global Operations team. We are responsible for delivering Unruly video activity across all our buying channels, leading the way in brand safety, taking expert care of our clients and providing internal data insights.   

Q: Can you talk a bit about what inspired you to join Unruly?

I was completing my Master’s degree at The University of Leeds when Sarah Wood (Unruly co-founder) gave a guest lecture for one of our business modules. Back then, Unruly was 15 people in a leaky east London office but I just knew I had to work with Sarah, building a business which was disruptive, innovative, all about video and (importantly) fun.

Q: What inspires you at work?

Operations is all about problem-solving and working out ways to make the impossible happen! When you start to see the solution in amongst all the confusion and haze, that makes me happy. But what really inspires me is the people I work with. Ops is such a team focused effort, without the awesome people I work with great stuff wouldn’t happen :).

Q: With trust being a huge talking point recently what does it mean to you?

To me, trust means authenticity and straightforwardness.

Q: Tell us what you enjoy about working for Unruly?

The people I work with make me happiest at Unruly. The Unruly team are like no other and everything we achieve is due to collaboration and an infectious attitude to get stuff done and make great things happen.

Q: How are Unruly making their consumers happier by building trust?

Investing in brand safety and premium publisher relationships are our building blocks for trust. We aim to lead the way in digital best practice for both our publishers and advertisers to build an all-around better digital ecosystem free from shady practices.

Q: It’s the weekend: what do you like to do in your spare time?

Cooking, eating, seeing friends, walking in the forest, and watching Alan Partridge!  

Q: When you think of inspiring ads, what’s the first one that comes to mind?

I love the Barbie: Imagine the possibilities ad!