Tremor International Increases TV Data Reach to 44 Million US Households
Tremor Video & Unruly platforms now provide access to the industry’s largest co-mingled datasets for TV and cross-device media strategies
Enhancements to the TV Intelligence solution and new partnerships, including with TVision and iSpot.tv, ramp the scale and efficacy of Set-Top Box, ACR and cross-screen panel data
February 17, 2022 – New York – Tremor International, a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD providers.
Available to buyers through the Tremor Video DSP and the Unruly SSP, the components of Tremor International’s end-to-end platform, the TV Intelligence solution is an expansive dataset inclusive of Set-Top Box (STB), Automatic Content Recognition (ACR) and cross-screen panel data, coupled with captivating video creative to support marketers’ TV and cross-device media strategies.
In a highly fragmented TV viewership landscape, marketers encounter challenges reaching and measuring scaled TV viewing audiences through a single access point. With TV Intelligence, Tremor International provides access to blended TV data for targeting and measurement, to make it easier for marketers to run TV-like campaigns with precision on CTV and all-screen video using the Tremor Video DSP or the Unruly SSP.
“All in, with our household scale, access to data sourced from smart TV OEMs that can be activated across the open internet, and support for highly customized segment activation and measurement regardless of buying model, the Tremor Video DSP and the Unruly SSP are positioned to offer buyers differentiated campaign strategies and optimization,” said Jessica La Rosa, VP of Partnerships & Data, Tremor International. “We will further strengthen our offering in May 2022 when we gain exclusive access to VIDAA’s TV viewership data via ACR technology.”
Tremor International has entered into or activated data partnerships from premium and diverse sources, including six new MVPD partners, cross-screen panel linear and streaming viewership data from TVision, and exclusive TV viewership data from VIDAA, as well as streaming tune-in measurement data from iSpot.tv.
In October 2021, Tremor International announced an agreement with VIDAA, the operating system found on most Hisense TVs, as well as other OEMs including Toshiba, for exclusive access to VIDAA’s TV viewership data, both in the US and internationally. This agreement will go into effect in May 2022 and will make Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens.
Most recently Tremor International integrated with TVision, which adds a panel dataset to their set-top box data and smart TV data. TVision’s person-level linear and streaming viewership data collected via a combination of computer vision, device detection and ACR technology will be mapped against Tremor International’s TV Intelligence household footprint.
“We are excited to be part of Tremor’s innovative solution for CTV measurement,” said Yan Liu, CEO, TVision. “We are confident that this approach of integrating multiple data sets, with person-level calibration panels like ours will provide the highly accurate data that the industry needs.”
As content providers increasingly shift to reaching audiences through streaming platforms, Tremor International has partnered with iSpot.tv to provide tune-in measurement on titles that are running only in streaming environments. iSpot.tv’s combined data set encompasses the largest ACR footprint for measurement in the industry and is obtained from a broad base of television types, sizes and buyer personas. The combined data set covers the entire US market, from lower cost and high value TVs to high cost and top tier TVs, from multiple connected TV operating systems, and from a wide range of physical locations.
“Marketers looking to reduce the complexity of streaming campaign measurement shouldn’t have to give up granularity in attribution and lift models, or representativeness across viewing types, geography or other demographics. We’re pleased to partner with Tremor International to make it easier for their buyers to understand the efficacy of their CTV and OTT campaigns,” said Stuart Schwartzapfel, SVP of media partnerships, iSpot.tv. “Our partnership provides marketers with the flexibility to run campaigns across Tremor’s media footprint while taking advantage of the data accuracy and fidelity that comes with such a scaled smart TV footprint.”
About Tremor International
Tremor International is a collection of brands built to unite creativity, data and technology across the open internet. Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video, Tremor International’s footprint is expanding across the industry’s fastest-growing segments, driven by a global team of seasoned technologists and digital natives. Learn more at www.tremorinternational.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United Stated Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the VIDAA, TVision and iSpot partnership, the growth of video and CTV, benefits of any of Tremor’s other commercial partnerships and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, potential negative developments in the COVID-19 pandemic and how those developments may adversely impact Tremor’s business, customers and the markets in which Tremor competes, changes in industry trends, other negative developments in Tremor’s business or unfavorable legislative or regulatory developments. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Registration Statement on Form F-1, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on June 17, 2021. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
