Coping With COVID-19: An Advertiser’s Guide
In partnership with ClickZ, Unruly CEO Norm Johnston and Rebecca Waring, Unruly’s Global VP, Insights and Solutions, will be exploring the findings from Unruly’s recent global COVID-19 consumer survey in a live webinar.
COVID-19 has caused widespread disruption across the globe. The spread of the coronavirus — and subsequent government lockdowns and social distancing measures around the world — has had a huge impact on consumer behaviours and attitudes.
Dealing with such an unprecedented situation has caused shockwaves across Adland, with advertisers understandably struggling to adapt to this uncharted territory.
Over the last few weeks, video ad tech company Unruly, part of Tremor International, has been conducting a number of consumer studies to help advertisers face the spread of COVID-19 with certainty.
In this webinar, Unruly CEO Norm Johnston and Rebecca Waring, Unruly’s Global VP, Insights and Solutions, will talk through the findings, including how people’s digital and shopping habits and their attitudes to advertising have changed since the pandemic.
They’ll also reveal consumers’ emotional responses to brands’ COVID campaigns to see what kind of content is resonating during the time.
- Key digital and shopping trends since the start of COVID-19 pandemic.
- Data on how attitudes to advertising have changed since the pandemic, including what kind of content consumers are looking for during lockdown.
- Actionable insights into the coronavirus campaigns that are resonating most with consumers.
- Advice on how brands can optimise their campaigns during the pandemic.
The webinar is taking place Friday, May 15, 3 pm BST / 10 am ET.