Unruly to monitor the emotions at Cannes Lions

Unruly will be tracking the emotions of visitors to this year’s Cannes Lions Festival.

The #CannesYouFeelIt web app invites users to check-in one of six emotions at any location across the city of Cannes during the Festival. Data from each check-in is visible on a map of the City of Cannes, allowing viewers to see how people are feeling.

Speaking to the origins of the #CannesYouFeelIt, Louise Tullin, Global CMO, Unruly commented: “In a week packed with inspiring talks, heated debates, tough competitions as well as a few parties, the Cannes Lions Festival is definitely a place where emotions run high. As the leading experts in understanding emotional data, we wanted to run this experiment to build a data-driven mood portrait of the Festival experience.”

Festival visitors will be able to choose from six different emotional states: Happy, Inspired, Amazed, Surprised, Sad and Hungover.

To check-in an emotion, users simply visit https://cannes.unruly.co or scan the Unruly barcode wherever they see it to visit the web-based app. Users have the option to save a shortcut to their phone, allowing them to check-in with emotions wherever they are, whenever they feel like it. The emotions are

Check-in data is completely anonymous and no sign in or registration is required for the app, and it only collects GPS data and time stamp. Data from each day of the Festival will be published by Unruly at the end of each day of the event.

The #CannesYouFeelIt web app is part of Unruly’s presence at this year’s Cannes Lions.

06/12/202306/09/2023
Tremor International Group Rebrands as Nexxen
The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the rebranding of the products and platforms within its portfolio as Nexxen. The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. Moving forward, these key business units
05/09/202305/09/2023
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from Amobee to Unruly, Tremor’s end-to-end platform cuts energy costs and drives efficiencies across the advertising supply path New York – May 9, 2023 – Tremor International, a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced a global partnership with Scope3, the source of truth for supply chain carbon emissions data, which, in a first for the market, sees Scope3’s carbon emission measurement methodology applied to CTV inventory. Through Unruly, the SSP in Tremor’s platform, buyers
05/02/202305/01/2023
Unruly SSP Partners with TCL FFALCON to Expand Premium TV Inventory Access Globally
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, today announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform, providing advertisers with the opportunity to deliver highly impactful, relevant ads to receptive audiences across the US, Europe and APAC. Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s innovative ad units on premium CTV/OTT inventory