Unruly signs global partnership with Formula 1
Unruly has today announced a new global partnership deal with Formula1.com, the official online presence of the FIA FORMULA ONE WORLD CHAMPIONSHIP™.
The partnership means Unruly is the exclusive supplier of outstream video advertising across the entire Formula1.com website.
Formula 1®, the pinnacle of motorsport – is the most watched annual sport globally, with 21 races, in 21 countries across five continents and broadcasted in nearly 200 territories worldwide. The media and entertainment brand has a cumulative audience of 1.76b viewers and receives more than 506m unique viewers, including a UK reach of 27.73m.
Commenting on the partnership, Kenneth Suh, COO Unruly said: “The F1 audience is both enormous and enormously passionate, and that makes it the perfect platform for advertisers to reach a highly engaged audience. We’re thrilled to welcome F1 to Unruly’s family of premium, brand-safe publishers.”
Frank Arthofer, Director of Digital and Licensing at Formula 1 said of the partnership: “Unruly’s polite ad formats and commitment to brand safety make it a natural partner for a premium sports brand like F1. We look at everything through the eyes of our fans, and the F1 audience expects a high-quality experience across our live and TV broadcast channels. It is important to us that the online ad experience matches those standards.”
Formula1.com outstream video is available exclusively through Unruly and joins the advertising marketplace’s existing roster of premium sports titles, including talkSPORT and GiveMeSport. Unruly recently renewed a similar exclusive relationship to supply outstream video to the Telegraph globally.