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Unruly helps Piccolo feed refugee families over Christmas

Unruly will support the ‘One for One’ initiative by baby food brand Piccolo; donating media across its marketplace of premium publishers to raise awareness of the campaign.

Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo supports the amazing work that the British Red Cross do across the UK to help feed these families over the Christmas period with its ‘One for One’ food donation campaign.

Throughout December, Piccolo will donate one infant meal to the British Red Cross for every Piccolo product bought in Tesco stores nationwide, to support BRC’s work with destitute refugee families across the country.

Commenting on the campaign, Cat Gazzoli, Piccolo founder, said “As a mother who has the luxury of not needing to worry about my daughter’s next meal, I was moved to action when I found out that in the last year the British Red Cross saw a 43% increase in families needing baby packs. At Piccolo we wanted to do something practical that could help, and so we set up One for One. We’re so happy Unruly have supported our efforts by getting the message out there. British Red Cross does amazing work and we are very proud to be able to support them.”

Piccolo is the UK’s fastest growing baby food company, with a passion for healthy, nutritious and 100% organic meals inspired by the Mediterranean approach to health and well-being.

As part of its ‘Share the Love’ programme, Unruly will serve Piccolo’s video ad using its In-Article format across its marketplace of premium, brand-safe environments. 


Commenting on Unruly’s support for the ‘One for One’ campaign, Jason Trout, Managing Director EMEA said: “The ‘One for One’ campaign is such a simple but effective idea that helps families in need over Christmas. At Unruly we always like to support worthy charitable causes, and we’re thrilled we could lend support by distributing this campaign across our UK network of premium, brand-safe publishers.”

The ad will be served through the Verified Marketplace, which is exclusive to the UnrulyX platform and allows advertisers to collectively buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun. This guarantees quality content and environments with a potential audience of more than 39.4M million unique users. Launched in 2017, the Verified Marketplace celebrated its first anniversary in November.

The campaign launches today (3.12.18) and runs until 30 December. It was created and produced by Piccolos in-house team, with creative lead by Kane O’Flaherty and Joshua Wright

Learn more about Piccolo and ‘One for One’ here.