Elena Corchero to speak at Martech.18

MarTech.18 is the leading annual Adformatie event that explores digital transformation, and looks at the tools and techniques that are available to marketers in the fields of digital marketing, e-commerce, CRM and analytics.

The event takes place on the 11th of December in the Netherlands and will be a platform for companies to showcase new technologies that seek to make organizations run faster and smarter. They’ll also explore how ‘the new marketer’ combines data, tech and innovation with creativity and intuition.

Our Futurist Elena Corchero will be speaking at 10:15 on the impact that the connected home will have on marketing. She will demonstrate how new technologies including AI, AR, voice and IoT within the home are starting to disrupt traditional marketing efforts, and what steps marketers need to take in order to leverage these new technologies.

With a background in product development and wearable tech, Elena is interested in the sociological impact of emerging tech, and how the internet of things is shaping the future of advertising.

With a Masters in Material Futures from London’s Central Saint Martins, Elena’s career began as a Researcher at MIT Media Lab. She has since carved out a busy career as a tech consultant, developing prototypes and concepts for the likes of the BBC, Diageo, Unilever, Audi, and the London Olympics.

Check out the event