Unruly’s Jason Trout on PMPs and programmatic at ATS
At ATS London on 10 September, 2018, Ronan Shields, staff writer AdWeek, moderated a panel discussion on the mechanics of publisher monetisation.
He was joined by Karen Eccles, director of digital sales and innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of global intelligence at Index Exchange.
You can watch the full panel below which covers new marketplaces, PMPs versus programmatic and publisher monetization opportunities.