Paul Gubbins joins the MadTech Podcast

Last month I was invited along to the ExchangeWire studios to take part in their latest MadTech Podcast as the weeks special guest.

I joined ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith to chat about Unruly, programmatic, and the latest trends and news stories from the world of advertising.

During the podcast you can hear us chat and debate about the following topics;

Now that Brian O’Kelley is moving on, what does he do next?
What can be done to save Johnston Press? And what can ad tech do to help journalism?
Has OTT hit a saturation point, and does ad-funded content still have a future?
The Unruly solution for buyers and sellers.
The shift from IO to programmatic guaranteed, and what that means for the market.
The future of independent ad tech, and the differentiation required to survive.

Listen to the podcast:

Read the original article

06/12/202306/09/2023
Tremor International Group Rebrands as Nexxen
The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the rebranding of the products and platforms within its portfolio as Nexxen. The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. Moving forward, these key business units
05/09/202305/09/2023
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from Amobee to Unruly, Tremor’s end-to-end platform cuts energy costs and drives efficiencies across the advertising supply path New York – May 9, 2023 – Tremor International, a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced a global partnership with Scope3, the source of truth for supply chain carbon emissions data, which, in a first for the market, sees Scope3’s carbon emission measurement methodology applied to CTV inventory. Through Unruly, the SSP in Tremor’s platform, buyers
05/02/202305/01/2023
Unruly SSP Partners with TCL FFALCON to Expand Premium TV Inventory Access Globally
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, today announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform, providing advertisers with the opportunity to deliver highly impactful, relevant ads to receptive audiences across the US, Europe and APAC. Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s innovative ad units on premium CTV/OTT inventory