LONDON – May 16th, 2018 – Dream Team, Give Me Sport and talkSPORT have joined forces with Unruly to create the exclusive, new UnrulyX Premium Sport Marketplace for the delivery of outstream video ad inventory.
The new Premium Sport Marketplace will also give advertisers unique access to ad placements across three of the most established sports publishers in the UK. It will be independently verified by third parties and monitored by Unruly Shield, our internal brand safety team.
The UnrulyX Premium Sport Marketplace aims to meet the increasing appetite within the ad industry for high-quality outstream video ad formats on trusted, brand-safe sites offering the precision targeting of programmatic buying. UnrulyX is the only video marketplace that has achieved TAG’s Anti Fraud and IQG guidelines.
David Wilcox, Wireless Sales Director, The Sun said: “It’s important that premium publishers work together to provide safe and viable alternatives to deliver at scale to their audiences. Collaborations like this one mean that we have created a platform we can all trust, for advertisers who want access to quality inventory at scale. This platform provides access to targeted audiences on one platform. Everybody wins’’.
Ryan Skeggs General Manager Give Me Sport said: “All parties involved in this collaboration have one thing in common; the desire to deliver best in class sports commentary to the fans. What is exciting for us and the advertisers is that we can guarantee a brand safe, ad fraud-free environment and their ads will be delivered to a highly engaged and passionate sports fan. Contextual relevance is becoming more prevalent particularly considering the pending GDPR legislation; this will assist us, the advertisers, and provide relevant ads to our users. A great initiative which we’re happy to support and be a part of.”
Jason Trout, EMEA MD, Unruly, commented: “It’s great to have these premium players on-board. It shows there is a real appetite right now across the programmatic ecosystem for genuinely premium, verifiably brand safe ad inventory. Trustworthiness has never mattered more, particularly in light of the GDPR and this product is tailor-made to respond to that change.”
Ben Walmsley, Digital Commercial Director, News UK said: “Innovation like this is what gives us all a collective edge. That can only be good for all parties. Being able to respond with real speed and accuracy to the needs of our audience is paramount, This new platform is designed to deliver on all fronts”.
The collaboration comes at a time when environment and context have never been more important in advertising. A recent study by Newsworks and the Association for Online Publishing (AOP) showed that ads seen in premium, trusted environments are more likely to be remembered, viewed longer and are more engaging than those seen on social media platforms.
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We help the world’s biggest advertisers engage global audiences by harnessing the power of our data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences. Our superpower is emotional testing and targeting via UnrulyEQ, which leverages over a decade of video data and almost 2.2 million viewer reactions to videos to provide deep analysis of metrics that matter, enabling us to deliver better targeting and higher campaign ROI at scale.
Unruly was founded in 2006 with a mission to transform advertising for the better. We’re passionately committed to encouraging and celebrating diversity and wellbeing through our inclusive and nurturing company culture.
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