LONDON – November 1, 2017 – Advertisers can now target a range of different Christmas shoppers thanks to new targeting segments launched today by Unruly.
The video ad tech company has the festive period wrapped up for marketers looking to identify and engage highly valuable Christmas consumers – from last-minute gift-givers to those who have all their Xmas shopping sorted before December.
Brits are expected to spend over £20 billion on Christmas this year, according to new research (source: Halifax).
To help marketers make the most of this festive spending spree, Unruly has created a range of audience segments using cookie data collected from extensive surveys of thousands of consumers.
Segments are based on how people shop and behave during the festive period. Specific audiences include: Black Friday Bargain Hunters, Christmas Cooks and Holiday Travellers.
Unruly EMEA MD Jason Trout said: “As the industry looks for greater personalisation in both the distribution and creation of ads, our Christmas segments provide brands with a measurable way to reach the audiences they care about most during the busy festive period. Better targeting, and a better understanding of your customers, means less media wastage and more effective campaigns.
“Unruly has been tracking, measuring and decoding emotional data for over a decade – and these insights allow us to understand the hearts and minds of each brand’s perfect Christmas shopper.”
Available segments are:
- Ad Anticipators – People looking forward to the Christmas ad battle;
- Black Friday Bargain Hunters – Thrifty shoppers who take advantage of Black Friday/Cyber Monday deals to tick items off their Christmas shopping list;
- Eager Elves – People who have their holiday shopping done and dusted by November;
- Eleventh-Hour Elves – Christmas shoppers who leave their festive gift shopping until the last minute;
- Online Gifters – Xmas shoppers who prefer to buy their gifts online;
- Christmas Cooks – Culinary kings and queens who host and cook over the festive period;
- Holiday Travellers – People who get away from home or travel over Christmas.
To find out more about Unruly’s Christmas segments, email firstname.lastname@example.org.
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Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people. By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.
Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade’s data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact. Unruly was founded in 2006 and acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015. With 300 Unrulies across 20 locations worldwide, our super power is emotional intelligence and our secret weapon is passionate people on a mission to #DeliverWow.