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Unruly CEO Sarah Wood Launches Book On Inspiring Next Generation Of Leaders

Sarah Wood, CEO and co-founder of video ad tech company Unruly, today launches her new book Stepping Up. Below is the press release announcing details of the book:

Stepping Up is a breakthrough leadership manifesto which urges everyone to transform business culture for the better. It’s a call to arms and a practical toolkit for building quality leadership.

The book asserts the need for more diverse leaders at all levels and from all backgrounds in today’s business world.

The book is written by tech entrepreneur Sarah Wood, co-founder and CEO of Unruly and experienced leadership advisor Niamh O’Keeffe. As one of the world’s most innovative ad tech companies, Unruly employs 300 people globally and was acquired by News Corp in 2015 for £114m.

In an era defined by technological innovation, globalisation and greater job uncertainty, the UK labour market has witnessed a notable move away from traditional models of work, with an upsurge in self-employment and meteoric rise of the gig economy. In this setting, career success is defined less by climbing the corporate ladder and more by criss-crossing multiple roles and companies, possessing a continuous appetite for learning and taking on new opportunities and responsibilities.

This supportive, how-to book asserts that traditional management texts are no longer fit for purpose and only serve to lock out people and possibilities. It’s a call to arms that dares everyone and anyone to step up and lead in a disrupted world where success depends on harnessing technology, embracing our humanity and leaning into change.

Stepping Up is for everyone who wants to have an impact in their business and its principles can be applied equally to those taking on their first leadership or management role, changing their job, or starting a new business. It is about empowering people at all stages of their career to understand and respond to the fast-changing world of work and develop the skills they need to lead themselves and others through it.

The book is structured around a five point framework to help readers fulfil their ambitions:

1. Vision – understanding fundamental changes in your industry and how to turn them to your advantage;
2. Values – developing a leadership mission and understanding why you want to lead;
3. Velocity – investing in yourself- the skills and capabilities you need to be a leader;
4. Votes – finding, building and inspiring a brilliant team;
5. Victories – working as a leader to enable and deliver the best results.

Stepping Up dares more people to consider stepping up into leadership roles, asserting the need for more diverse leaders at all levels, of all ages and from all backgrounds in today’s business world.

“This book suggests small steps for leaders that will help to bring about the big step-changes required by business today.” – Sarah Wood, Co-Founder and CEO, Unruly

“This book is so needed. A manual for the leadership generation that want to create their own future.” – Kathryn Parsons. Co-Founder & Co-CEO, Decoded


To find out more, email press@unrulygroup.com.