ONE by AOL Adds Over 1,000 Premium Video Outstream Publishers Through Unruly Partnership
AOL Clients Can Now Access Highly Viewable Video Impression On Premium Publishers Including News.com.au, The Wall Street Journal and The Sun
SINGAPORE & SYDNEY – April 4, 2017 – AOL clients can now access 1 billion more monthly viewable video impressions through a new partnership with video ad technology company Unruly. The partnership brings new, premium outstream video ad opportunities to AOL’s advertising clients and gives Unruly’s publishers access to additional advertisers through the ONE by AOL platform.
By connecting Unruly’s supply side platform (SSP) UnrulyX to the ONE by AOL platform, AOL is opening up new opportunities for advertisers to purchase viewable outstream inventory in either horizontal or vertical video formats across more than 1,000 premium publishers, including News Corp’s owned and operated (O&O) sites such as The Wall Street Journal, The Sun and News.com.au.
UnrulyX, the viewable video SSP, delivers unique premium placements on trusted publisher sites, ideal for advertisers looking for high-impact, high quality viewable ad placements. Viewability is controlled, as the ad does not begin to play unless 50% of the creative is in-view and always allows the user to skip the ad, resulting in viewability rates that are 24% above industry average (Moat).
“The industry continues to look for ways to reach audiences in viewable formats that don’t annoy the user. AOL clients now have access to premium outstream video inventory from Unruly that launches in user friendly formats that only begin to play once in view,” said Unruly EVP, Global Business Development, Kenneth Suh.
“Unruly’s strength of supply complements AOL’s existing partners and O&O inventory from AOL’s brands. Our new partnership will greatly simplify buying for our customers and strengthens our existing and longstanding relationship with Unruly”, said Alex Khan, Managing Director AOL Asia & ANZ.
AOL clients will now also have access to Unruly’s Private Marketplace offerings, which include Contextual PMPs that deliver relevance and brand affinity, KPI-boosting PMPs that pre-optimise for higher completion rates and Emotional PMPs that pre-optimise for emotional response.
Unruly is committed to protecting its partners from non-human and unsafe traffic and is one of only six companies to have received an independent audit certifying its compliance with the Trustworthy Accountability Group’s (TAG) Inventory Quality Guidelines (IGQ).
AOL is a global, mobile media technology company with a mission to build brands people love. AOL is recognized as a leader in the digital space, dedicated to delivering premium content to consumers and innovative advertising solutions to brands and publishers. A subsidiary of Verizon, AOL is shaping the digital future.
ONE by AOL: Publishers is a simple, programmatic solution designed to help publishers maximise monetisation across every format and channel.
UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers. Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people. By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love.
Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade’s data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact. Unruly was founded in 2006 and acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015. With 300 Unrulies across 20 locations worldwide, our super power is emotional intelligence and our secret weapon is passionate people on a mission to #DeliverWow.