Unruly Hosts Collider’s Fifth Annual Demo Day As Part Of New MadTech Partnership

Video ad tech company Unruly hosted marketing and ad tech accelerator Collider’s annual Demo Day this week.

The most exciting madtech startups in the UK pitched to brands and investors at Unruly’s London HQ as part of a new partnership between the two companies, which they hope will inspire the next big thing in the industry.

The event, held on March 28, marked Collider’s fifth year and showcased the latest cohort alongside some of the very best scale-ups to have graduated the programme, including Miappi, Seenit, CampaignAmp, Pixoneye and LivingLens. Representatives from brands such as Microsoft and Unilever were in attendance.

Collider invests in early-stage marketing and advertising tech start-ups and hooks them up with relevant, innovative brands to help develop their products.

Unruly CEO and co-founder Sarah Wood, who has mentored some of Collider’s most successful companies for a number of years, said: “Events like Collider’s Demo Day are the perfect way to connect London’s brightest founders with the people that can help bring their ideas to life.

“For Unruly, it was an unbeatable opportunity to give back to the madtech ecosystem and encourage the next generation of businesses that will transform our industry – and on a personal level, being surrounded by start-ups in their discovery phase is always inspiring!

“With organisations like Collider, I’m confident we’ll see the next unicorn come from London.”

Rose Lewis, co-founder of Collider said: “We’ve always loved working with Sarah and are incredibly grateful for all the help she’s offered our scale-ups along the way. This was a chance for us to take it one step further and connect Collider start-ups with the experience and creativity of Unruly staff in a way that’s not been seen before.”

Unruly moved into its new HQ in Whitechapel, which features Star Wars-themed meeting rooms, an AR climbing wall and an indoor park, in January.

Rose added: “This is just the start of our deeper involvement with Unruly, with much more to announce over the next few months.”

Good-Loop, an app which incentivises users to watch ads by donating to a charity of their choice once they reach a particular point in the video, was given Collider’s 2017 Demo Day award – voted for by investors throughout the day.