News Corp Australia And Unruly Boost Video Streams For Aussie Advertisers
SYDNEY – February 26, 2016 – Australian advertisers have access to more video inventory than ever before on premium and trusted news sites with the launch of Unruly’s viewable outstream format across all News Corp Australia digital mastheads.
The new format will be available on news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser. It will add up to 18 per cent more* premium publishing streams for Australian advertisers, giving them greater options when it comes to planning and buying space on premium platforms to support their video campaigns.
Unruly’s high-performance, premium video format is available on all News Corp Australia metro masthead web pages and only starts to play when the video is in view, solving viewability concerns for advertisers. It can also be closed and shared by viewers, giving them control of the viewing experience.
News Corp Australia chief commercial officer, network sales Sharb Farjami said: “News Corp is focused on providing advertisers with new solutions that address the challenges they’re facing both today and in the future. With Unruly’s new In-Article format, we’re providing advertisers with what we believe is the best video product in the market.
“This new format brings together News Corp Australia’s scale and certainty of audience with Unruly’s extensive global experience in video, mobile, and data, so advertisers know exactly what they’re getting. That is an audience seeking out news and entertainment, in an environment where they’re fully engaged. And we know that it’s this environment that delivers the best results for brands.”
Unruly’s Australia & New Zealand MD Lance Traore: “The launch of Unruly’s In-Article format across News Corp’s premium Australian mastheads is great news for Aussie advertisers because it delivers a premium, viewable video format across the most trusted media titles in the market.
“For consumers, it offers a non-interruptive viewer experience and for advertisers it delivers strong uplifts in metrics such as brand trust, likeability and purchase intent. At a time when trust in brands is at an all-time low and use of ad blockers is at an all-time high. outstream video ads have the potential to raise the bar on consumer experience and transform the ad economy for the better.”
Unruly was acquired by News Corp in September 2015.
*Based on Nielsen Online Ratings as at January 2016