Unruly / News / Sarah Wood, CEO and Co-Founder Of Video Ad Tech Company Unruly, Awarded Honorary Degree From City University London

Sarah Wood, CEO and Co-Founder Of Video Ad Tech Company Unruly, Awarded Honorary Degree From City University London

LONDON – January 27, 2016 –  Dr Sarah Wood has been awarded an honorary degree in recognition of her outstanding entrepreneurial leadership and her commitment to furthering education in technology. She received the Doctor of Science honoris causa from the University’s Vice-Chancellor, Professor Sir Paul Curran, at the graduation ceremony for Cass Business School.


Sarah is co-founder and co-CEO of Unruly – the ad tech company that helps brands get their videos watched, tracked and shared online. Sarah co-founded Unruly in January 2006 alongside her partners Scott Button and Matthew Cooke and since then Unruly has grown to become a company with more than 200 staff across 15 international offices.

Famous campaigns include Dove’s “Real Beauty Sketches” – the most viewed online video ad of all time – Evian Roller Babies and T-Mobile’s “Life’s For Sharing”.

Such success has not gone unnoticed and last September Unruly was acquired by NewsCorp for £114 million.

Professor Sir Paul Curran, Vice-Chancellor of City University London said, “It gives me tremendous pleasure to present Sarah with an honorary degree from City University London. The degree recognises Sarah’s commitment to developing education and entrepreneurial leadership, demonstrated through the continuing success of our collaborative project City Unrulyversity. It takes dedication and imagination to launch the first pop-up university to deliver both academic and professional expertise to Tech City and Sarah has demonstrated that she has plenty of both.”

Dr Sarah Wood, said, “Cass Business School, City University London is a pioneer in marketing research and a valuable partner of London’s thriving tech ecosystem. The pop-up university held in the Unruly clubhouse is a ground-breaking example of academia helping to support the next generation of entrepreneurs, a mission reinforced by the presence of The Hangout incubator within our HQ.

“It’s been an inspirational and hugely enjoyable experience to collaborate with the team at City University London. I really hope that our long-standing collaboration continues and can serve as a blueprint for academia and business as we seek to encourage entrepreneurial ambition and equip the next generation with the entrepreneurial mind-set and digital skills required for a post-industrial, rapidly changing economy.”

Professor Marianne Lewis, Dean of Cass Business School said, “It is a delight to award Sarah Wood an honorary degree at the Cass graduation. Sarah’s vision has enabled an exceptional example of how fusing entrepreneurship and academia can fuel powerful innovation. In partnering with Cass to create City Unrulyversity, we have been able to bridge disciplines, as well as share knowledge and experience which works to everyone’s advantage.”