Actionable Insights
Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.
UNderstanding And Making The Most Of Connected TV Post-COVID-19
To help brands navigate the transition to CTV, Unruly has conducted a global survey of 2,562 consumers in the US and the UK that builds on our previous research conducted in April 2020.
UNderstanding Gender Stereotypes In Advertising
Unruly’s VP Insights and Solutions Terence Scroope explores findings from Unruly’s research into the presence and intensity of gender stereotypes in US advertising, highlighting the consequences that negative stereotypes can have on business metrics like purchase intent, brand building and brand favorability.
UNcover Attention
Unruly’s Insights expert Alex Maguire explores the findings from a research project carried out by Unruly and Lumen on how to best align media buying with consumer attention, in order to deliver on branding and performance metrics.
Unlocking What Consumers REALLY Want and How to Keep them Engaged Now and Later
In this webinar recording, Tremor Video and Unruly’s analytics and insights experts uncover what consumers really want and how to keep them engaged, during the lockdown and after.
UNcovering The Results Behind Brand Responses To COVID-19
To help advertisers deal with the uncertainty caused by the coronavirus pandemic, Unruly is measuring consumer responses to brands’ COVID-19 response campaigns using our emotional testing tool, UnrulyEQ.
UNderstanding Emotional Moments
This video explores new research from Unruly which suggests that advertisers can better equip their ads for memory by leveraging a mental short-cut known as the peak-end rule.
COVID Campaign Hub
Unruly’s COVID Campaign Hub helps advertisers deal with the uncertainty caused by the pandemic by measuring global consumers’ responses to brands’ COVID-19 response campaigns using our emotional testing tool, UnrulyEQ. Throughout the pandemic, we’ll be measuring consumers’ emotional reactions to a range of campaigns from around the world. We’ll also be tracking the impact on key business metrics, including brand favorability, and overall EQ Score.
UNderstanding The Impact Of Short Form Video
Our Global VP, Insight & Solutions Rebecca Waring explores the impact of short form video, looking at the effectiveness of ads under 6 seconds, leaning on Unruly’s joint research projects with the Universities of San Diego and East Anglia.
UNderstanding How Consumer Behaviour Has Changed During The Coronavirus
Discover the findings from our recent survey which reveal how COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences around the world. We’ve created a series of videos focussed on consumer activity in the UK, US, Canada, Germany, Singapore and Australia so you can quickly access the key findings from the market you’re most interested in.
