Unruly / Innovation / Case Studies / FloSports Case Study

Unruly Helps FloSports Score Big by Driving a 28% Avg. Higher eCPM 

FloSports is a subscription-based OTT sports streaming service that delivers live and on-demand events, news, commentary, and more across 25+ sport categories. As a leading innovator in sports streaming, FloSports seeks to unite sporting communities across the globe through the premium content that sports fans love.

While traditionally focused on a subscription model as their primary revenue driver, FloSports has increased its focus on programmatic ad-driven revenue and selected Unruly as a preferred SSP to help lead the charge. In tapping into Unruly’s outstanding technology and services, FloSports was able to make a full court press to success. 

Key Results

Greater eCPM earned on inventory than generated by other SSPs​
Increase in Unruly-generated
revenue in Q1 2022 versus Q1 2021​

Unruly's Winning Strategy


Unparalleled Technology and Demand​

Our self-service CTRL platform equips FloSports with the tools to be hands-on with their PG and PMP deals –simplifying packaging, pricing, selling, and if needed, enhanced targeting capabilities.​
As part of an end-to-end solution platform, Unruly offers unique demand from the Tremor Video DSP and also a robust PMP sales team to help source demand.

Pricing​ Efficiencies​

We deliver FloSports a flexible pricing structure to reduce platform fees, enabling more media dollars allocated to their inventory.

All-Star Support

From deal set-up to campaign execution and optimization, Unruly continues to provide professional customer service and collaboration to ensure FloSports reaches programmatic success.​

Thanks to Unruly, we’re seeing exceptional growth in our PMP revenue­–which definitely makes them a standout SSP partner. Add in their great support and tech and we make quite a team.​ We look forward to continuing our Unruly partnership and seeing the great outcomes they consistently provide.
Brandt Best – Sr. Director, Programmatic, FloSports​

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