Unruly Helps FloSports Score Big by Driving a 28% Avg. Higher eCPM

FloSports is a subscription-based OTT sports streaming service that delivers live and on-demand events, news, commentary, and more across 25+ sport categories. As a leading innovator in sports streaming, FloSports seeks to unite sporting communities across the globe through the premium content that sports fans love.

While traditionally focused on a subscription model as their primary revenue driver, FloSports has increased its focus on programmatic ad-driven revenue and selected Unruly as a preferred SSP to help lead the charge. In tapping into Unruly’s outstanding technology and services, FloSports was able to make a full court press to success.

Key Results

+28%

Greater eCPM earned on inventory than generated by other SSPs

+82%

Increase in Unruly-generated
revenue in Q1 2022 versus Q1 2021

Unruly's Winning Strategy

Unparalleled Technology and Demand

Our self-service CTRL platform equips FloSports with the tools to be hands-on with their PG and PMP deals –simplifying packaging, pricing, selling, and if needed, enhanced targeting capabilities.
As part of an end-to-end solution platform, Unruly offers unique demand from the Tremor Video DSP and also a robust PMP sales team to help source demand.

Pricing Efficiencies

We deliver FloSports a flexible pricing structure to reduce platform fees, enabling more media dollars allocated to their inventory.

All-Star Support

From deal set-up to campaign execution and optimization, Unruly continues to provide professional customer service and collaboration to ensure FloSports reaches programmatic success.

Thanks to Unruly, we’re seeing exceptional growth in our PMP revenue–which definitely makes them a standout SSP partner. Add in their great support and tech and we make quite a team. We look forward to continuing our Unruly partnership and seeing the great outcomes they consistently provide.
Brandt Best – Sr. Director, Programmatic, FloSports

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