Case Study: Growing support for The Red Cross
In 2018, Unruly launched a pro bono charity ad campaign in Sweden to help The Red Cross, the global charity dedicated to supporting communities around the world when crisis strikes. The ad campaign was designed to generate awareness among donors, increase support of humanitarian causes and compassionate values. The charity also wanted the campaign to generate new leads to grow future donations. Harnessing the power of emotional data The Red Cross partnered with Unruly to harness the power of emotional data and targeting, to ensure the ad campaign was as effective as it could be. The charity produced three videos which evoked emotions of sadness, pride and warm-heartedness. Audiences also said they felt informed when watching the videos. The intended audience was urbanites aged 25 and over. In order to
Case Study: How we took Huawei’s brand global with UnrulyX
Huawei is a leading global provider of information and communications technology infrastructure and smart devices. With integrated solutions across four key areas; telecom networks, IT, smart devices, and cloud services. Unruly started working with Huawei on global video campaigns in 2015. Since then, 19 campaigns have been distributed across 10 markets in Europe, Asia and North America. The power of environment UnrulyX helped Huawei to grow its brand, and ensure it communicated the right messages to the right audience, by delivering more than 15 million views to high profile premium publishers and brand safe environments. At Unruly, we know that the environment of an ad is extremely important. The content that your ad sits next to can greatly affect how it’s perceived. Studies prove that ads delivered in premium environments
Case Study: Shorter ads deliver results for AccorHotels
AccorHotels is a French multinational hospitality company. They own, manage and franchise hotels, resorts, and vacation properties. This year they launched a ‘Welcome Bali’ campaign in the Asia Pacific. They did this to increase awareness of the brand within the region, and also to promote their Bali holidays. We helped to show them how shorter ads deliver results by shortening their hero ad to just 10s. The Campaign AccorHotels wanted to tweak their advert to increase reach among their intended audience (males and females aged 18+ ). In an age where consumer attention is scarce, AccorHotels was keen to make their existing asset work harder because they wanted to reach new audiences. To do this they decided to create a shorter version of their ad. This would allow them to
Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign
At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. That’s why we’re so proud of our suite of targeting tools, including our Nielsen Digital Ad Ratings (DAR) marketplaces, which allow advertisers to be 100% confident that their ad is reaching the right people. This was the case with a CPG baby brand we worked with earlier this year, which saw great success using DAR to monitor and optimise its campaign.
Case Study: How Private Marketplaces Based On Emotions Lead to Movie Success
While people eagerly await the 89th Academy Awards, Unruly takes a look at how studios can use private marketplaces to make their movies a smash-hit Despite the Oscars celebrating the best of the best on the silver screen, our data has shown that movie trailers don’t always connect with viewers or drive big box office success. So what can studios do to attract more buzz around their movie trailers? We’ve been working with a major movie studio to bring emotional intelligence to their video campaigns through our Emotional PMPs, which were launched in September.
