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  • Programmatic Video #WotW: What Is Online Behavioural Advertising?

    Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

  • Most Shared Ads Of May 2015: Iron Man Phones And Game Of Thrones

    This article originally appeared in Contagious. The words “comedy gold” certainly don’t spring to mind when you think of controversial TV show Game of Thrones or moody rockers Coldplay.  But look at the top of this month’s Global Ads Chart and you may have to think again. The hit HBO show and the UK rock band teamed up in May for the US version of Red Nose Day to film ‘Game of Thrones: The Musical‘- and the results from the 12-minute skit have been something truly staggering.

  • YouTube Announces Its Ad Of The Decade – And You Will Be Surprised By The Winner

    What is your favourite online video ad? VW’s “The Force“? Volvo’s “Epic Split”? Dumb Ways to Die? Well, to mark its 10th anniversary, YouTube recently polled its users to identify their favourite ad of the decade – and the result is a little surprising. The online video platform announced the top 5 earlier today and at the top of the pile is Turkish Airlines’ “Kobe v Messi: The Selfie Shootout”. The ad, starring arguably the two biggest sports stars on the planet, ran away the public vote, despite attracting fewer shares by some way than the rest of ads in the top 5 (it managed a share rate of less than 0.5%). In fact, it does not even make it into the top 100 most shared ads of

  • Party Tips And Red Carpet Tricks: 6 Branded Vines You Should Watch Right Now

    Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. If you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered.  With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to share a little inspiration.

  • Programmatic Video #WotW: What Are First Look Deals?

    Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

  • Awkward Mums And Piggy Chums: 5 Ads You Should Watch Right Now

    Snowboarding in the clouds and organ donations (thankfully not together). That’s right, it’s just another week in AdLand! After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

  • Bee Hoarders And Rapping Orders: 6 Branded Vines You Should Watch Right Now

    Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. If you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered.  With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to share a little inspiration.