Cricket Balls & Border Walls: 5 Ads You Should Watch Right Now
It’s almost summer, which means Cannes Lions, the Euros and the Rio Olympics are all just around the corner. As big brands gear up for some of Adland’s most important events, we’ve gathered up the best ads for you to catch up on over the weekend. This week’s selection of video ads includes Lufthansa and Mars’ football ads, as well as a moving spot from Aeromexico and the hilarious return of 50 Cent. Who said ads nowadays are all the same?
Cannes Countdown: 3 Video Ads That Would Win At Cannes Lions If Consumers Were The Judges
It’s only 30 days till Cannes Lions International Festival of Creativity kicks off. Yay! That’s right, the ad industry’s moment in the sun is almost upon us, where the glitterati of AdLand will drink their bodyweight in rosé, wear slightly ill-fitting clothes and celebrate all things creative by attending a host of parties on luxurious super yachts and sun-drenched rooftop seminars in the south of France.
Viral Review: Save The Children Sequel Pulls No Punches In Hard-Hitting Campaign
This article originally appeared in Campaign magazine. Save The Children: Still The Most Shocking Second A Day Video Agency: Don’t Panic Rating: 9/10 Often it takes a charitable venture or a humanitarian cause to highlight the impact effective social video marketing can really have. While brands may jostle to boost their profile, deliver ROI or ‘win the week’, the importance of attracting an online audience is underlined when the outcome of that campaign might be increased awareness, increased donations and, ultimately, saving lives.
Ice Creams & Pipe Dreams: 5 Ads You Should Watch Right Now
Every week we trawl the web for the latest and greatest video campaigns and then present them to you in this tidy list. So settle in, and enjoy our eclectic mix of weird and wonderful ads! In this week’s round-up we’ve got a moving follow-up to Save The Children’s 2014 campaign and the latest video from Women’s health brand Hello Flo. Our selection of ads also features big cats, a talking pancake and Idris Elba – suffice to say it’s been an interesting week in the world of advertising.
What Does Sadiq Khan’s Election Win Mean For Tech City?
Labour’s Sadiq Khan was elected Mayor of London on Saturday after victory over Conservative Zac Goldsmith. But after 8 years of Boris Johnson in City Hall, what does London’s new mayor mean for tech and entrepreneurship in the capital?
Save The Children Launches Hard-Hitting Sequel To “Most Shocking Second A Day” Video Campaign
Save The Children has launched a follow-up to its highly-successful and hard-hitting “Most Shocking Second A Day” video campaign. “Still The Most Shocking Second A Day”, created by Don’t Panic, continues the story from the original 2014 video, following Lily, an 11-year-old girl forced to leave the UK after war breaks out on the streets of London.
Unruly Co-Founder Sarah Wood Wins Business Woman Of The Year
Unruly co-founder and co-CEO Sarah Wood last night won Veuve Clicquot’s prestigious Business Woman of the Year Award. Sarah was handed the award – dubbed the Oscars of female business leaders – for her tireless work growing Unruly into a successful global ad tech business, as well as her commitment to diversity in the workplace.
Canine Friends & VR Trends: 5 Ads You Should Watch Right Now
It’s Friday. And that means it’s time for our 5 Ads To Watch Right Now round-up. That’s right, every week we pick out the best video ads on the web so you can be fully caught up before the weekend. This week’s bunch of freshly-picked ads is certainly an emotional one. Whether it’s the power of canine companionship, reading bedtime stories, or simply being connected with your family – it seems everybody in Adland got the memo about emotional advertising!
Why Collaboration Is The Key To Helping Publishers Beat Ad Blockers
Ad blocking continues to be a threat to any publisher who relies on ad revenue. The use of ad blockers increased 41% last year (source: PageFair), and with data from Unruly’s Future Video Survey showing that 90% of consumers around the world would consider using ad blockers in future, it’s a problem that’s only going to get worse. Publishers are desperately searching for a way to ease the growing problem, but are finding that there’s simply no one-size-fits-all solution.
