Unruly / Blog / Save The Children Launches Hard-Hitting Sequel To “Most Shocking Second A Day” Video Campaign

Save The Children Launches Hard-Hitting Sequel To “Most Shocking Second A Day” Video Campaign

Save The Children has launched a follow-up to its highly-successful and hard-hitting “Most Shocking Second A Day” video campaign.

“Still The Most Shocking Second A Day”, created by Don’t Panic, continues the story from the original 2014 video, following Lily, an 11-year-old girl forced to leave the UK after war breaks out on the streets of London.

The children’s charity campaign highlights the terrifying realities faced by children in the middle of the refugee crisis, with Lily forced to make the dangerous journey without her parents in search of a better life.

The sequel is certainly as hard hitting as the original, which was one of the most shared ads of 2014, racking up almost a million shares and 50 million views.

“This video captures the terrible experiences of thousands of children every day, many undertaking horrific journeys that no one should ever have to endure. We wanted to bring home the reality of what it’s like for those children, to capture the British public’s attention,” said Tanya Steele, interim Chief Executive of Save the Children.

“Lily’s journey is like those of hundreds of thousands of other child refugees searching for a better life. This is a generation of children who have lost everything- their home, their education, their family and in some cases their lives. Save the Children is calling for more support for children fleeing these conflict zones. We want a new deal for refugees, to ensure every child gets an education, protection and a fair start in life.

“Unless the international community provides safe and legal routes to families fleeing war and persecution, children will continue to undertake dangerous journeys in search of safety.”

Since September an estimated average of two children a day have drowned crossing the Mediterranean and Aegean seas while fleeing war, poverty and persecution.