Introducing Spearad

As you’ve likely heard, our parent company – Tremor International – acquired the advanced global video ad server and media management platform Spearad back in October 2021. What makes Spearad unique is that it was purpose-built specifically for TV broadcasters and TV content providers to deliver seamless, TV-like ad experiences across CTV/OTT and linear addressable environments – with the ease and advantages that only digital ad tech can provide.

Now that our product team has completed the integration of Spearad into Unruly, it’s a great time to take a step back and revisit how Spearad plays a vital role in our end-to-end solution and adds unparalleled value for our connected television, broadcast, and advertising partners across the CTV/OTT space.

Spearad is configured for linear and CTV/OTT publishers to better control how ads appear in their content, which in turn creates a much better experience for viewers

Ad breaks can be set within the channels and content
The content within the ad pods in the breaks can be defined
Competitive separation and ad frequency can be controlled so that consumers don’t see the same ad over and over…and over
Has a flexible set up to layer in first and third-party data, or unique data sets from the Tremor International DMP to serve more relevant ads

Spearad is a smooth and seamless path to transacting direct and programmatic deals

Direct-to-advertiser deals can be set within the platform
Unified auction capabilities with leading SSPs (including Unruly)
First slot targeting within an ad pod is available–just like the linear model–to get the most value for highly-desired inventory
Transact with the DSP of choice or tap into unique demand from Tremor Video DSP and Unruly’s sales channels

What’s more, all these capabilities will soon be available for our supply-side partners to easily transact within our self-serve platform CTRL.

Spearad is another invaluable piece for Unruly to uncomplicate the world of CTV/OTT for our advertising and publisher partners, and we can’t wait to see how its integration elevates our partner’s performance.

10/19/202110/20/2021
Strategic Acquisition Strengthens Tremor’s End-to-End CTV & Video Technology Stack
$14.7 million acquisition of Spearad, a TV media management platform and ad server, to be integrated with Unruly Tremor International Ltd. (NASDAQ/AIM: TRMR), a global leader in Video and Connected TV (“CTV”) advertising, announces the strategic acquisition of Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top (“OTT”) environments, with the same advanced controls and capabilities of linear TV (the “Acquisition”). The consideration for the Acquisition is $14.7 million, of which $11.0 million is being satisfied from the Company’s existing cash reserves, with the remaining $3.7 million being satisfied by the issue of 370,000 ordinary shares of NIS 0.01 in the Company, subject to transfer and other contractual
01/13/202201/13/2022
VIDAA Selects Unruly’s SSP and Ad Server for CTV and Native Display
Decision deepens trusted partnership spanning media and data integrations January 13, 2022 – VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media. VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad, to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. Globally, the relationship between VIDAA and Unruly spans beyond a media relationship, following the October 2021 announcement that VIDAA’s automatic content recognition (ACR) data will be
03/10/202305/09/2023
Solving for Challenges in CTV Ad Serving – Part 5
When it comes to CTV, sharing metadata and contextual information is key, as are traditional TV metrics such as about time of the day and where and how to best reach the audiences. This information can be all put together to create a relevant ad experience for consumers.