Unruly Christmas Shopping Survey: 39% Of 18-34-Year-Olds Actively Search For Xmas Ads Online

Study also finds under 35s are 42% more likely to leave gift buying until last minute

For a lot of people, Christmas is the most wonderful time of the year. But all that drinking, eating, partying, gift-giving and travelling comes at a cost — and we’re not just talking about our waistlines.

The festive period is also a time when we think more with our hearts than our wallets, which can be hard on our bank balances.

According to stats from The Bank of England, the average U.K. household spends 33% more per month in the run-up to Christmas.

But how do people decide what to spend their hard-earned cash on and where? And what influence does the annual Christmas ad blitz have on where consumers decide to shop?

Well, we surveyed 3,922 UK consumers to find out. Here’s what we found:

Read our UK Christmas supermarket insights study