PADC Skulls Awards: The Brand Agency’s “Hungry Puffs” Campaign Is Best Of The West

Earlier this month we sponsored The Skulls (Australia’s answer to Cannes Lions) alongside our cousins over at News Corp.

Comedian and TV personality Claire Hooper presented just shy of 100 awards across categories, including film and television advertising, digital design and creativity for good. 

For the first time ever, there were also Student Skulls awards handed out for design, advertising, student photography and film briefs.  

This year’s jury was led by Head of Skulls (official title!) Tom Richards, CCO at Havas Lynx in the UK, demonstrating the true international focus of the awards.

Some incredible campaigns won on the night, with the jury awarding 6 coveted Gold Skull Awards to The Brand Agency, who collected an astonishing 3 Gold Skulls, &Partners, Block Branding and Rare.  

Watch out for the full list of the winners to be published by the PADC!

However, the campaign that scooped The Best of Show award was The Brand Agency’s Hungry Puffs, created for Food Bank, which highlights the plight of children who don’t have access to enough food. 

“Once again I’ve been blown away by the talent in this room. The quality of the work we have seen here tonight is mind-boggling – not just from the winners but across the board,” said Ricky Chanana, Unruly’s AUNZ MD. 

Marissa McNish, Group Sales Director of News Corp WA, added: “The Skulls Awards continues to put Perth’s creative community on the world map by showcasing the talent we have in this state. At News Corp, we understand the importance that creativity has in driving real business outcomes for our clients and we couldn’t be happier being involved with such a community. Congratulations to everyone involved.”

This awards night was held hot on the heels of a special ‘Ask the Directors Anything’ instalment of its Commune event at its new home in Leederville, Perth. The PADC Commune has been running for the past few years and has since become a channel for Perth creatives to share industry trends and the latest products from around the industry.  Once again, Unruly and News Corp WA were privileged to sponsor such a fantastic get together.

“Unruly’s DNA has always been about creativity and how to evoke different emotions from consumers”, said Unruly’s Chanana. “This notion completely aligns with PADC’s vision and we alongside News Corp WA are delighted to partner with them on such a great event to continue driving storytelling in this data and tech-hungry world.”