Advertisers, publishers and brands unite in London for Trust Talks
Last week we had an amazing time hosting our latest Trust Talks event! Four panels played out to a packed out room in London, each one focussing on a different area of advertising.
The morning kicked off bright and early with breakfast and welcome drinks. It was a great chance to catch up with old friends and meet a number of new faces.
We created Trust Talks as a space for brands, advertisers and publishers to come together to meet and find ways in which we can better work together to continue to bring trust and transparency to the advertising world.
Our first panel focussed on the Sell-Side of advertising and was comprised of experts from The Telegraph, The Mail Online, Marketing Week, Give Me Sport and The Advisory Collective.
The panel discussed how they have navigated the shift to programmatic guaranteed, the importance of context and ensuring you are working with the right partners, leading with an audience-first approach, and new ways that they are working with first-party data.
Next up we shone the spotlight on ID and the cookie conundrum. Moderated by Unruly’s Programmatic guru Paul Gubbins, the panel was comprised of experts from Havas, ID5, News UK and Beeswax.
This was the most heated panel of the day, with some great conversations around the future of RTB, what the next iteration of the cookie should look like, the importance of context, and the growth of PMPs, and cross-device targeting.
The second half of the morning began with the Buy-Side panel, with ExchangeWire, The Trade Desk, Omnicom, MediaWorld and Total Media coming together to speak about the challenges they are facing in an ever-growing programmatic market. What they are doing to take on the duopoly, data strategies, the growth of video, audio and digital OOH, the shift to digital-first partnerships and changes in buying strategies.
We rounded the morning off with a panel on sports advertising in the lead up to Tokyo 2020, with some huge names from GiveMeSport, F1, and MediaCom. Our very own VP Global Strategy, Nicola Spooner also joined the roster, and it was moderated by the IAB’s CMO James Chandler.
The panel dove into the importance of emotion in sport, the rising popularity and advertising around women’s sports. They also discussed the growing e-sports market and how tech is contributing and shaping the way we consume and follow our favourite athletes around the world.
Thanks to everyone who came, and to all our panellists and moderators who helped us put on an incredible morning. Panel recordings will be released soon so keep your eyes peeled!