B is for Brand Safety

As part of our new A-Z of adtech series, we’ll bring you a story every week inspired by an industry term from each letter of the alphabet. Get set for articles, infographics, gifs, quizzes… maybe even the odd poem or short story. This week, B is for Brand safety…

Brand safety issues like ad fraud, viewability, invalid traffic or non-premium environments have become the most talked about challenges in the ad industry. Here’s our deep (sea) dive into everything you need to know about brand safety.

If you missed it click here to check out last week’s post on A is for App-ads.txt