#TrustBytes From Cannes Lions 2018
Wow – what a week! Cannes Lions took the industry by storm once again, and our feeds, headlines and screens were full of talk around trust, transparency and the future of the media landscape.
At Unruly we’ve been focusing on what ‘trust’ means for brands and marketers in general, and it’s no surprise that the topic came up more than once at advertising’s biggest festival.
So we’ve gathered up some of the most interesting and inspiring quotes around trust from Cannes Lions so can you catch any you might have missed.
“Gender-equal campaigns drive a 10% increase in trust” – Marc Pritchard, P&G
“A brand has to have a set of values and purpose, and deliver on them at every touchpoint” – Tim Pearson, MGOMD
“We’re in a battle for truth. Trust in social media is at 20%, an all-time low, and brands are pushing platforms to improve” – Richard Edelman, Edelman
“There’s a vacuum of trust in brands and institutions across the world. People want proof!” – Andrew Geoghegan, Diageo
“Brands have more power than they know. Every moment, no matter how dark, is an opportunity for change, light and growth.” – Ellen Pompeo
“Creating a connection through trust, and the leveraging that to tell stories, is key.” – Eric Kelliher, Reuters
“Younger generations believe and care about transparency and purpose – and we’re a purpose-driven organisation” – Andrew Clarke, Mars
“Our ambition is to create the best performing, most trusted and respected consumer products company in the world” – Grainne Wafer, Diageo
“You’ll never have 100% trust. All you can do is try your best to fix what’s broken and hold people accountable.” – Whitney Wolfe Herd, Bumble
“Trust comes on foot, and leaves on horseback” – Keith Weed, Unilever