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The Best Ads Of April 2018

Unruly every month scours the corners of the web for the funniest, saddest and weirdest ads around – then puts them all into a handy list so you can catch up on anything you might have missed!

This month we’ve got the latest spots from Mars, Sonos and Ikea – while HostelWorld taps another celebrity for a comedic spot.



5. Sonos – The Not-So-Smart Home vs. The Sonos Home

With the buzz around connected devices, homes and speakers reaching new heights it seems only fair that brands are lampooning the trend in their own special way. This ad from Sonos bemoans the complexity of the smart speaker ecosystem in a uniquely funny way.


4. Hostel World – Even Divas are believers… Mariah Carey stays in a hostel


“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey. The three-minute spot features beautiful Parisian and Moroccan properties and a performance of her 1995 hit “Fantasy.”


3. Maltesers – Accountant

Maltesers and Mars are back at it again with their latest ad, affirming their commitment to diversity with this ad focused on a group always underserved by creatives – accountants…


2. IKEA – Ghosts

IKEA has a knack for making us care about inanimate objects – but in its latest campaign, the brand takes it to a whole new level!


1. Bai – This Just In


Justin Timberlake is back and thirstier than ever, literally. Following the success of their hit Super Bowl ad campaign, Bai and JT have teamed up again for “braspberries” – blueberry filled raspberries. You might think this is an ad for a new braspberry flavoured Bai beverage, but it’s actually not even remotely part of the actual product. Instead, it’s a perfect harmony of JT’s freaky fruit combo and Bai’s sweet drinks, sans artificial sweeteners.