Cannes Lions 2017 – 5 Innovation & Tech Sessions You Should Attend

It’s less than 3 weeks to go until Cannes Lions 2017 kicks off, and we could not be more excited here at Unruly.  

Cannes presents more opportunities for networking and learning than the rest of the industry year combined – and the Lions Innovation events are even more enticing for tech enthusiasts, with sessions on everything from artificial intelligence (AI) to robotics.

But it can be hard to plan your time and make the most of everything the week has to offer. So to help you out, we’ve picked out our 5 favourite sessions.

Now, we’ve already covered our best picks for the overall festival, so this week we thought we would focus primarily on marketers interested in future trends – with a particular focus on connected tech and the home of the future.

Enjoy!

 

How to Build Robotics at the Speed of Advertising

Monday, 19 June, 13:30 – 14:00 @ Innovation Forum

Your first Innovation talk of the week should definitely be this innovation & robotics discussion hosted by Pittsburgh-based Deeplocal – an agency with deep engineering roots that has designed futuristic marketing and advertising campaigns for brands such as Nike and Netflix.

 

How Pernod Ricard Embraces IoT

Monday, 19 June, 14:00 – 14:30 @ Discovery Stage

With more advertisers thinking about how they can leverage the power of connected devices around the home, the opportunity to hear stories from the front-line has become invaluable. Join Pernod Ricard for this discussion on the successes and pitfalls they’ve encountered while charting new marketing territory.

 

Speak Easy – the Rise of Voice Technology

Tuesday, 20 June, 11:00 – 11:30 @ Discovery Stage

With the rise of voice assistants like Google Home and Amazon’s Alexa, the need for insight and best practices has never been greater. So we highly recommend joining Mindshare and J. Walter Thompson for this data-led discussion about the future of voice and audio marketing.

 

Step into the Future with REWIND and Microsoft HoloLens

Tuesday, 20 June, 14:00 – 14:30 @ Discovery Stage

Microsoft’s Hololens product plays a big part in Unruly’s Home – and we believe augmented reality (AR) has the potential to redefine the boundaries of advertising in some truly unexpected ways. Join content creators REWIND for this deep dive into the future of AR, and what it might mean for both brands and consumers.

 

The Creator’s Handbook for VR and 360 Storytelling

Tuesday, 20 June, 16:00 – 16:30 @ Discovery Stage

Although virtual reality (VR) devices are steadily becoming more and more commonplace, brands and advertisers often struggle to create content that truly harnesses the power of this revolutionary technology. This specialist talk from TOOL promises to shed some light on the hows and whys of filming in VR.

 

Heading to Cannes Lions 2017? Get in touch at hello@unrulygroup.com

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