Home is an audacious house built smack in the centre of Unruly HQ designed to give marketers a synapse-tingling shot of the future.
Our new project showcases actual and conceptual IoT and connected home tech from News Corp, consumer tech brands and the hottest start-ups on the planet.
We also partnered with experts on everything from sleep and interior design to internet safety and VR in order to make Home an unforgettable space for learning and exploration.
Some of the partners we worked with included HTC, who provided its latest VIVE headset, and The Sun, Dow Jones and The Wall Street Journal, who provided mesmerising mixed and augmented reality apps.
But while it’s all well and good describing the amazing tech that fuels our futuristic vision, it really needs to be seen to be believed. Luckily, we have this incredible 360 video allowing you to step into the home of the future – so give it a watch, and get a full picture of what life in 2020 might be like.
For the full experience – watch the video using a VR headset.
Unruly would like to thank its fantastic production partners for their help in creating our 360 Home video. These include Nokia, for providing their Nokia OZO virtual reality camera with 360-degree audio video capture, Floss Creatives, for its 360 VR stereoscopic production, direction, post-production and VFX, and SNK Studios, for its musical composition, sound design, voice-over recording and binaural sound mix in their Dolby Atmos Studio.
Now, with 2020 just around the corner, and after welcoming almost 4,000 visitors and more than 300 brands, the Unruly Home project has exceeded all our expectations for the project and will be brought to a close this quarter.
We’ve already started work on building a new immersive experience for clients that will launch later this year. This new experience will be a programmatic-first data journey which showcases the breadth of News data and titles and we can’t wait to share it with you.