The most exciting madtech startups and scale-ups in the UK completed rounds of pitching to investors and senior decision-makers from brands such as Unilever and Microsoft in the hopes of raising both interest and funding.
Good-Loop, an app which incentivises users to watch ads by donating to a charity of their choice once they reach a particular point in the video, was given Collider’s 2017 Demo Day award at the end of the event.
— Collider (@ColliderGB) March 29, 2017
The Demo Day also gave some Collider alumni a great opportunity to get in front of investors, as well as offer advice to the new cohort. Collider has helped over 40+ scale-ups and startups in its five years, including Miappi, Seenit, CampaignAmp, Pixoneye and LivingLens.
Collider invests in early-stage, marketing and advertising tech start-ups and hooks them up with relevant, innovative brands to help develop their products.
Alongside Good-Loop, 7 other MadTech startups from Collider’s Class of 2017 attended the event to show off some incredible and transformative ideas – they were:
Vensy is a sports marketing platform that provides a simple way for brands to discover the best athletes to sponsor, while also helping athletes build and monetise their marketability.
Frenzi is a fast and easy platform that allows brands to build and publish engaging and interactive display ad campaigns across different online and mobile publishers.
Rate8 is a mobile and web-based platform for consumers that gives instant feedback on fashion and lifestyle items within e-commerce sites, from friends or via the Crowd.
Tweepforce turns private messages into commerce opportunities by allowing users to directly buy from brands within DM conversations on Twitter.
Péarlaí is a technology platform that allows shopping centres to map shopper’s journies and interactions with vendors in order to customise their experience.
Adlaunch enables simple, fast video creation and editing directly in a browser, enabling anyone to create good-looking video content. The platform has plans to include unique AI technology to enable even faster video creation based on image recognition and user data.
Greengame wants to make sustainable living the norm with technology that automatically tracks activities that impact the environment – enabling cities and brands to engage and reward people for living sustainably.