In case you didn’t know, it’s St Patrick’s Day tomorrow – so to celebrate we have compiled some of our favourite Guinness ads of all time.
The historic brand effectively owns the holiday in Adland thanks in no small part to its long legacy of fantastic ads.
Packed full of visual gags and some smart writing, Guinness’ TV spots have long been the gold standard for not just alcohol brands, but advertising efforts across the board.
The 258-year-old brewery has never been afraid to change with the times either, whether that means dropping its famous Toucan mascot or accepting that Americans drink stout in some weird ways.
In honour of this, Unruly has rounded up some of Guinness’ most lauded efforts from the past few decades and popped them in this handy list.
So kick back, pour yourself a drink, and enjoy some of the most iconic ads of all time.
7. Guinness – Penguins
6. Guinness – Swim Black
5. Guinness – Friendship
4. Guinness – Rhythm of Life
3. Guinness – Slide
2. Round Up Your Mates For A Guinness
1. Guinness – Surfer