This Wednesday people around the world celebrated International Women’s Day and highlighted a myriad of issues surrounding gender equality.
Things were no different in Adland, with plenty of brands using the opportunity to speak up and challenge the status quo.
This week’s selection of ads features a number of these spots, as well as ads from SEAT, Hostelworld and Paddy Power.
So without further ado, enjoy!
5. SEAT – A Race Car Set Free
This collaboration from SEAT and Droga5 does a surprisingly effective job of creating an emotional story without a single human character. The spot positions SEAT’s latest model like an animal yearning to be free, and the combination of impressive cinematography and a powerful score make for a memorable ad.
4. Hostelworld – Clickbait Charlie
Hostelworld’s latest campaign continues the brand’s tradition of playfully mocking certain celebrities, and who’s more rife for lampooning than Charlie Sheen? The series of ads are certainly tongue-in-cheek and play with the actor’s persona in some really funny ways.
3. Paddy Power – Ruby’s Revenge
Personally hunting down Twitter trolls must be pretty high on most celeb’s bucket lists – and that’s exactly what this latest Paddy Power ad does, albeit in a fantastical way. Irish jockey Ruby Walsh receives a fair amount of flack on social media, so we imagine this comic ad was pretty cathartic.
2. P&G – We See Equal
International Women’s Day was this week, and with it came a host of inspirational ads from around the world. This spot from P&G is noteworthy because of its clever blend of iconic brand imagery and genuine user-generated-content, both of which are used to highlight the brand’s overarching message.
1. United Colors of Benetton – United By Half
This ad from Benetton features powerful imagery of women from all walks life around the globe, and it’s messaging around ‘equal halves’ is cleverly reinforced the whole way through.