Unruly / Blog / #BusterTheBoxer Is The Most Shared John Lewis Ad Of All Time

#BusterTheBoxer Is The Most Shared John Lewis Ad Of All Time

John Lewis’ latest Christmas ad “#BusterTheBoxer” has become the retailer’s most shared ad of all time, racking up 1.81 million shares in less than a week.

It has beaten off stiff competition from 2014’s adorable “Monty The Penguin”, and last year’s surprisingly sad “Man on the Moon” – which has 1.67 million shares.

The ad has around 45 million views on John Lewis’ owned YouTube and Facebook channels, putting the ad’s share rate at about 3.8%, while “Man on the Moon” has received 34 million views over the past 12 months.

This means that the ad is currently the 5th most shared Christmas ad of all time, which leaves Unruly’s most shared Xmas chart currently looking like this:

1. Edeka: #Heimkommen (2015) – 3,984,010
2. Universal: Minions movie (2014) – Minions Go Caroling – 3,849,214
3. WestJet: Real-time Giving (2013) – 2,221,976
4. Kmart: Show Your Joe (2013) – 1,857,872
5. John Lewis: #BusterTheBoxer (2016) – 1,819,459
6. John Lewis: Man On The Moon (2015) – 1,672,666
7. John Lewis: The Bear and the Hare (2013) – 1,226,467
8. Sainsbury’s: Mog’s Christmas Calamity (2015) – 1,072,251
9. John Lewis: Monty the Penguin (2014) – 1,012,605
10. Sainsbury’s: Christmas is for Sharing (2014) – 771,387

Stay tuned for more analysis and comparisons with this year’s big hitters:

In case you have not seen the ad, here it is in all its bouncing glory: