Unruly’s Guide To ANA Masters Of Marketing 2016

More than 3,000 of the industry’s top movers and shakers will embark on Orlando for the ANA Masters of Marketing Conference next week. 

Starting on Wednesday, October 19, guests will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.

With four action-packed days, it can be daunting to ensure you make it to the best sessions on the schedule. But don’t worry, we’ve got you covered. Here are the top sessions to check out before hanging with Mickey (you can see the full schedule here).

Discovering Programmatic for Real World Application

Wednesday, October 19 – 2:00 p.m. 

In this interactive workshop led by Quantcast’s Rich Wing and Kate Lord, participants will learn the ins and outs of the programmatic ecosystem and learn to speak confidently and intelligently about the space, and discover the opportunities and challenges of programmatic/RTB and using of data to improve ROI. 

Raising the Bar on Creativity

Thursday, October 20 – 8:00 a.m.

Procter & Gamble’s Chief Brand Officer Marc S. Pritchard will share how the world’s largest advertiser continues to raise the bar on creativity to build successful global brands today. Mr. Pritchard will offer perspective for the marketing community, clients, agencies, publishers, and tech companies by answering the tough questions: Does creativity still matter? Are we giving consumers the experience they deserve or are we accepting mediocrity? And, can we come together and thrive in a new world of opportunity?



The Future of Communication

Friday, October 21, 12:15 p.m. 

The shift to mobile has already happened and video is leading the way. This shift is radically changing the way businesses and people connect. In this keynote session led by Facebook’s Head of Marketing Michelle Klein, you’ll hear about the new kinds of tools and groundbreaking innovations (and let’s hope… measurement tools!) completely transforming the way we communicate.



CMO Roundtable: The Power of Women in Advertising

Friday, October 21, 2:00 p.m. 

Despite the strides made in recent decades to accurately portray women and women’s issues in the media, an unconscious bias against women and girls persists in advertising, media, and programming. According to new research from the ANA’s Alliance for Family Entertainment (AFE), which studied the representation of women in the media and the impact it has on consumer behavior, if women were more accurately portrayed, consumers’ intent to purchase could increase by more than 30 percent. This session will provide a deep dive into the issues surrounding women in advertising and discuss ways that marketers can take a proactive role to ensure the visibility of women and girls in advertising is authentic and inspiring.

Moderated by the CEO and founder of The Female Quotient and The Girls’ Lounge Shelley Zalis, panelists will include executives from Best Buy, Starcom, Alliance for Family Entertainment and Unilever.

We’ll also be showcasing our interactive Future Video Lab which will show you how to make more engaging and authentic ads and how to target and distribute those ads to not only reach people, but move people.