#CannesYouFeelIt – Lexus & The Content That “Keeps On Giving”
There’s no doubt Lexus has had a pretty memorable Cannes Lions. Its SLIDE campaign has picked up a number of awards this week, including a Gold Cyber Lion, a Silver Design Lion and a Bronze PR Lion. It was also a finalist in the Innovation, Product Design and Cyber categories.
Created by CHI&Partners, the campaign, featuring the Lexus Hoverboard, has been a huge hit with both marketers and fans alike since the campaign hovered on to the web on October 21, 2015, the date Marty McFly travels to in Back to The Future 2.
Yolande Waldock, Head of Global Brand at Lexus International, spoke about the success and value of the project as a ‘brand building’ exercise during interviews throughout the week.
Speaking on a panel on The Anatomy Of Content, featuring Unruly co-CEO & co-founder Sarah Wood and British singer and rapper Professor Green, Waldock said “[SLIDE] is the piece of content that keeps on giving at the moment. Every time we have an event where we talk about it again, it starts a whole new conversation online.”
See the original SLIDE video below: