Best Branded Vines Of January 2016: Birthday Cakes And Tech Remakes
Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies.
However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our monthly Vine round-up.
While this stretches the definition of a monthly round-up, Intel’s December Vine promoting its new Gen Core Processor is too good to leave unnoticed. Vine Star Hayatto created this clip incorporating several pieces of tech powered by Intel.
5. Australia and New Zealand Banking Group
ANZ Banking Group is resurrecting the tennis headband for its latest social campaign, in association with WorldVision. The bank has worked with Yell Design, an Unruly Vine favourite, to produce this 6-second clip.
4. Twitter Ads
It’s safe to say that throughout January social media has been inundated with new product launches. Twitter Ads has created a perfect summary of device use at #CES2016 in its latest Vine. This year we’ve seen wearable tech, virtual reality and artificial intelligence come out at the main talking points across social.
3. Real Estate Australia
Property website realestate.com.au came out with a useful tip for repairing a broken flip-flop during Australia Day (26th January). While we may not be as sympathetic to broken footwear in the UK when battling the end of winter, we definitely appreciate a good Vine when we see one.
2. Twitter Japan
Twitter’s Japanese contingent has celebrated Vine’s 3rd birthday in style with this clever birthday-cake-to-smartphone shot, which makes for a tasty 6-second treat for the eyes.
Mashable brings Time magazine to life with its #TriviaTuesday video, highlighting that in 1983 the computer featured on the front page, replacing its ‘Person of the Year’ with ‘Machine of the Year’.