Christmas Cheer & Festive Tears: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch from this week.
Our top five ads take will take you through a range of emotions including the saddest of all Christmas ads.
So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
5. Guitar Hero
https://www.youtube.com/watch?v=s_lZ6-PJZXw
In at number 5 on this week’s list is Guitar Hero’s #GuitarHeroTVStar. The concept behind this advert is clever. Crowd-sourcing content for promotional advertising has been a popular trend for brands in recent times, but mixed with a new found lip-syncing trend driven by popular app Dubsmash, there’s a new formula to success.
The appeal is that customers and a couple of Vine stars alike can participate in the branding process, heightens the sense of involvement and can trigger increased organic distribution across the web.
4. THINK!
Government agency THINK! are back with another powerful PSA. Increasingly known for their sobering campaigns, this one does not disappoint. In this ad we see what is likely to be a very realistic Friday night during the Christmas party period. Brendan has been exiled to the spare room for not picking up his wife, and with very good reason.
The more relatable the ad, the better it resonates with its audience and this is exactly what THINK! has achieved. The ad immediately opens with the outcome of Brendan’s decision, enabling viewers to put themselves in that situation from the outset. Promoting a serious message isn’t an easy feat however the use of a comedic narration ties both the viewers interest and the delivery of the message together.
3. Samsung Gear S2 – Turn the Bezel
https://www.youtube.com/watch?v=k_NMGHlCAX8
It’s widely agreed that wearable technology is here to support human interaction, but the creative team at R/GA are flipping this concept on its head and have used people to demonstrate Samsung’s new smartwatch. This amazingly well executed and well-choreographed ad from Samsung shows a room of over 100 people bringing the smartwatch to life by synchronised body movements. Adding in close-ups of the participants was a clever touch for showing that the watch is targeted at a diverse group of people, even kids.
A combination of colourful imagery, an upbeat soundtrack and energetic movements from people all culminate to make this ad a feast for the eyes and ears. Perfect timing for the Christmas shopping we think.
2. Old Navy
https://www.youtube.com/watch?v=XvUOzIdXwVM
Knowing what to wear for that Christmas dinner party with your friends is stressful at the best of times. In the new Christmas ad, Old Navy have captured what many of us struggle with during party season; getting your outfit choice right. Two stars from the Emmy-nominated series Portlandia, Fred Armisen and Carrie Brownstein are banished to the kids table due to their poor dress sense. But what really drives the ad home is how the brand tie-in is implemented. The stylish kid outwardly tells them to get some better clothes at Old Navy, without skirting the message (which many brands struggle with seasonal advertising).
Old Navy is undergoing a rebrand and following their recent highly successful Black Friday ad with Louis-Dreyfus, Kumail Nanjiani and rapper Snoop Dogg – the clothing brand is certainly appealing to new demographics.
1. Edeka Weihnachtsclip
In this rather late addition to the Christmas ad race, German supermarket chain Edeka tops the list of an already saturated sadvertising chart. Tugging on the emotional heartstrings of almost everyone this ad tells a story of a lonely grandfather whose children are too busy to visit at Christmas.
Whether your tear ducts begin to open or you laugh from the apathy of seeing too many sadverts this festive season this ad is definitely worth watching.
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