We’ve found it, possibly one of the greatest sports ads of the decade. Thank you, Adland!
After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.
So without further ado, here is our weekly round-up of the five ads you should watch right now.
5. Coffee-mate – The Natural Bliss Café
Nestlé showed off some natural creamers in its latest stunt ad with a host of nude baristas.
The non-dairy coffee creamer took over a New York café to serve up some unsuspecting customers their morning coffee and more.
Eye contact levels were at an all-time high apart from the cheeky lady who asked to see the male baristas bum. If you don’t ask, you don’t get.
Who needs caffeine when you get a wake-up like that!
4. JetBlue and Coca-Cola – Share a Coke with Humanity
Next up, we have yet another New York-based stunt-activity that shone through Adland this week.
Low-cost airline JetBlue hopped on board the #ShareACoke train to inspire a little bit of humanity and placed a Coke vending machine in the middle of a station. The catch? Instead of giving one bottle, the machine dispenses two, prompting people to share with passers-by. Sharers were rewarded with round-trip flights for two for their kindness.
Get ready for a tickle in your tummy and to feel some faith in humanity has been restored.
3. Avaya – Stuff Business People Say
Avaya has teamed up with YouTube sketch comedy duo Tripp & Tyler to create a cringeworthy compilation of the jargon that business people say daily.
Taking a late stab at the ‘sh*t people say‘ video trend, the tech communications company hits the nail on the head with a flurry of idioms that anyone working in business can relate to.
2. Nike – FLYEASE Story
Nike strips it all back with its latest documentary-style spot that champions its designer Tobie Hatfield rather than the expected sports hero.
The video tells the story of how the sportswear giant came to the decision to create sneakers designed specifically for people with limited ability. We are introduced to the easily-accessible shoe model and hear the implications it has for people with mobility disabilities such as Walter Johnson, a teenager with cerebral palsy who dreams of going to college and being able to simply put his shoes on by himself.
The ad is unassuming and comes across quite genuine, a far cry away from the brands usual celebrity packed ‘flashverts’.
1. Sky Sports – That is why, my friends, this is the best league in the world
“That is why my friends, this is the best league in the world”
Footy fans get ready for quite possibly the best sports ad of the decade. Yep, you heard us right.
Thierry Henry revisits the greatest football moments of the last 23 years and we’ve never seen a better use of superimposing. And yes, that Roy Keano moment is featured.
Only released last week, the ad has generated a whopping 330,000 shares making it the most shared ad of the week and it’s no wonder, it’s a football masterpiece.
Celebs alone actually aren’t key in driving shareability but Thierry’s strong presence along with intense emotional responses of nostalgia, exhilaration and amazement make for an epic combination.
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