Effective brand marketers know the value of creating short-form video as part of their content stack. It’s an effective way to attract and engage an audience online.
But it’s still not always easy to find the best-branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s top 6 branded Vines.
With just 6 seconds to impress, creativity is key and this week’s top videos are hotter than the 35 degree London City heat. Get ready for a party-filled round-up including videos from Wimbledon, the Walkman’s birthday and Glastonbury Festival.
Wimbledon gives us a six-second snapshot of all the lucky punters lining up to spend the hottest day of the decade watching day 3 of The Championships.
5. The Linq
Funnyman and pro-Viner Robby Ayala is never one to hide his emotions on the short-form video platform. This time, a trip to the world’s tallest observation wheel at The Linq Las Vegas proves to be a bit much for him.
Someday things will work out, Robby.
4. Burger King
There’s nothing worse than the walk of shame to order your second round of nuggets – having been there many times, believe me, it’s not pretty.
The answer to this problem? Magic. Or finding another $1.49 in your pocket, making a Vine, and pretending no one saw.
3. Stride Gum
Brandon Bowen, of bizarre Vine fame, definitely isn’t the smoothest of criminals. However, his clumsiness seems to have finally paid off for him with Stride Gum’s Shout-O-Meter promotional booth.
Well, apart from the sore toe!
2. Sony Electronics
‘Video Killed the Radio Star’ topped the charts 36 years ago when the Walkman was invented.
I wonder if we’ll ever be able to sing ‘Apple Music Killed the Spotify Star’.
Watch this space.
For all the lucky ducks who got to enjoy a sunny Glastonbury Festival last weekend, EE was on hand to make sure that no one ran out of juice while they inevitably got lost in the 900 acres packed with muddy festival-goers.
All they had to worry about then was the dodgy mobile reception.
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