Brands are increasingly recognizing the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?
With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.
In this week’s round-up, we have magic car tricks from Zach King and library escape plans.
Charge your phone (and fill your glass!) with Samsung! The mobile brand gets a bit loopy with its latest video demonstrating its new wireless charger.
Is your bookcase messy? Perfect! Tide has the just the answer for you!
4. Sony Electronics
According to Sony Electronics’ Vine you can draw your own ‘trusty companion’. Well, there’s your answer to all those lonely hearts columns!
3. Dunkin Donuts
Give your Mom the morning she deserves, said Dunkin Donuts ahead of Mother’s Day. Well, I’m not sure I can offer mine a self-pouring, moving cup and she’s lactose intolerant, so that giant mass of cream would result in a totally different morning that she certainly doesn’t deserve, but it’s the thought that counts.
Violence is never the answer and I wouldn’t be too impressed with someone flicking me full whack in the kisser, but let’s face it, I’m sure we’d all take the hit if it was to send us to a tropical beach rather than being stuck in the library. Thanks for the thought Hewlett-Packard!
I’m pretty sure this is not the best way to pick up a girl, but you never know with some people (treat ’em mean keep ’em keen etc.). Anyway, with Zach King’s crazy editing skills absolutely anything is possible. Known as Vine’s magician, Zach’s videos never fail to impress, which is why he’s in such high demand with brands such as Opel, who started collaborating with the six-second star back in 2014.