Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?
With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.
In this week’s round-up, we have superhero standoffs and knights doing their laundry.
6. Mountain Dew
Mountain Dew reveals new varieties using stop motion, which is a really simple way for brands to create fun Vines without the need for post-production.
Just a knight in a forest getting his laundry done, as you do. This was all a bit random coming from Downy – which is largely why we love it so much!
We also quite liked the Game of Thrones inspired hashtag #SpringIsComing. Props.
Who knew Subway had some magic clicking skillz?
Job well done. All we can think about now is sweet, juicy meatball marinara…
At first, we thought Amazon had used some kind of intergalactic special effects to power up this mug, but it turns out it’s self stirring (we need to own one immediately!).
May The Force be with you, Amazon.
2. Nike Football
Nike Football uses Vine to show off impressive soccer skills to its viewers and in this video it has enlisted the help of some special effects to turn a player to stone when he fails to retrieve the ball.
This superhero standoff between The Hulk and Captain America is epic.
Target delivers a perfect example of how even the simplest of ideas can be the most impressive on Vine.