In this week’s round up we have basketball parties on the street and homeless people reading mean tweets. Yep, it’s just another week in Adland.
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the Easter break.
So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
5. Volvo – LifePaint
In a bid to make the roads safer for cyclists, Volvo has created a spray called LifePaint that glows in the glare of headlights. The ad for the safety spray sees a number of bike commuters sharing their crash experiences while real footage of close encounters on the road is shown. The ad culminates with the powerful slogan, “the best way to survive a crash is not to crash”.
4. Toyota – G’s Baseball Party
This Japanese commercial for the Toyota G is something else. Who knew it was possible to catch a baseball whilst mid air in your car? We didn’t. Who knew that the magic G button (we know) actually existed? Well, we do now! Prepare to be entertained.
3. Red Bull – Skiing In Colour with Michael Hirscher
After taking home the World title four years in a row, Australian alpine skiier Marcel Hirscher hit the slopes with Red Bull to create this awesome video. A simple yet hugely effective idea: pole markers are filled with vibrant paint for a visually stunning result.
2. Nestlé Thailand – Mom’s Diary
Nestlé Thailand has hit us right in the feels with this one, making us want to give our mums a big hug. The ad sees a man read through his mother’s diary, reminiscing about little moments throughout his life that he never realised were such a big deal to her.
Pass the tissues please. You can read more about emotional advertising in our earlier blog post.
1. Raising the Roof Canada – Homeless People Read Mean Tweets
Canadian homeless not-for-profit agency Raising the Roof has followed suit from the Canadian Safe Schools Network’s PSA by creating its own spin on the infamous Jimmy Kimmel skit where celebrities read mean tweets. Only this time, when real homeless people read the horrible things people say about the homeless on the social network, there is absolutely nothing funny about it.