Furniture Store Grooves And Allez Les Blues: 5 Ads You Should Watch Right Now
Set in China, Egypt and the Arctic, this week’s round-up of video ads is an international mix and includes a delightful double whammy from the French.
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time getting lost in the land of cats, goats and pimple-popping clips (you know who you are).
So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
5. Acadomia – George
French home school support company Acadomia’s beautifully imagined video sees a boy named George reveal that he has the greatest super power of all. A power that lets him let’s him travel through time, enter other people’s heads and be who he wants to be. We won’t spoil the answer for you!
4. Knorr – Flavour of Home
Knorr’s emotive video sees a young woman who has been working as a husky guide for three years in the Arctic brought to tears when she is presented with a dish that tastes just like her mum’s cooking. Little does she know that it actually has been booked up by her mother and she’s waiting to surprise her behind closed doors. This ad pulls at the heartstrings of anyone who’s ever missed home and shows how tapping into our emotions is a powerful tool for advertisers, which we talked about earlier this week.
4. Air France
Air France has succeeded in creating the most fashionable in-flight safety demonstration video ever. Pretty girls and lots of twirls in chic, long skirts may make you want to hop on board and fly away on holiday.
3. Red Star Macalline – OK Go Commercial
It was an absolutely fantastic call by this Chinese furniture store getting American alt-rockers OK Go on board for its latest commercial. The band is infamous for dancing on treadmills in their music videos and they really bring their visual creativeness to this video, set to a remix of their catchy tune, “I Won’t Let You Down”.
1. UN Women – Give Mom Back her Name #MyMothersNameIs
Did you know that in many countries across the Middle East disclosing your mother’s first name in public brings considerable shame to men. In this video, numerous Egyptian men are asked what their mother is called, only for them to look embarrassed and make statements like, “If I reveal my mother’s name, then someone might call me by it just to embarrass me and bring me shame.”
According to UN Women, “Over time, her name becomes forgotten and she’s only referred to as ‘The mother of her eldest son’. In an initiative that aims to open up a wider conversation about women’s rights in the Middle East, UN Women has created the campaign, #MyMothersNameIs to encourage people to give women back their names in public.